About TexAu
We build the GTM engine we wish we'd had.
TexAu is a GTM workspace and enrichment engine for agencies, founders, and GTM teams — the ones who don't want to assemble a stack of seven vendors to send a hundred good cold emails.
Spreadsheet-first. It runs the work.
A table anyone can use, wired to an engine that searches, enriches, verifies, scores, and pushes to your CRM and your sender.
What we believe
Three things we'll keep saying.
1. The table is the interface
Most GTM tools assume you'll model your work as a graph before you can do it. We don't. Right-click is the workflow. If a non-engineer can use Excel, they can use TexAu.
2. Pay only when it works
We charge for results, not attempts. Failed enrichment lookups cost zero. Lead search is credit-priced like every other action. The tool gets cheaper as your fill rate goes up.
3. The work ends in your CRM
TexAu pushes to Smartlead, Instantly, Lemlist, HeyReach, and Apollo Sequences, syncs the result back to your CRM with conflict resolution, and runs the chain on a schedule. An enriched row sitting in a table has not earned anything yet.
Short version.
TexAu started as a small set of LinkedIn automation scripts a few years ago. The original product solved one problem well: extracting and acting on social-media data without a 30-day SaaS-procurement cycle. That product became a real business with thousands of users.
V3 is the rewrite. Spreadsheet-shaped, waterfall-driven, CRM-native. Same team, same operating principles, much wider surface. We're not pivoting away from automation; we're building the platform the original automations should have lived inside.
Honest about scope.
What we don't do.
We're not a CRM
We integrate deeply with HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel. We don't try to replace them. CRMs solve a different problem and we'd build a worse CRM than the one you already have.
We're not a sender
We push to Smartlead, Instantly, Lemlist, Apollo Sequences, HeyReach. We don't ship a sequencer. Email deliverability infrastructure is a different product.
We're not an everything-OS
Apollo wants to be your database, dialer, sequencer, and CRM. ZoomInfo wants to be your data graph and your enterprise compliance layer. We picked focus on purpose.
How we think about customers.
Free tier is real
Not a 14-day trial. 50 starter credits, every feature included. If your first 50 lookups are all you need this month, that's what you pay (zero).
Monthly billing
We don't run annual contracts because we don't want you to stay on TexAu because procurement signed a contract. We want you to stay because the math works.
No procurement gauntlet
Solo is $99/mo. Starter is $249/mo. Teams is $649/mo. Enterprise is custom for orgs that genuinely need custom. Every published tier is self-serve — no sales-led gate on the features.
Honest roadmap stance.
Where we're going.
We don't publish a 12-month roadmap with bold claims because the market moves faster than 12-month plans. What we will say:
- The table stays the interface. Every new capability lands as a column action you can right-click, not a builder you have to learn.
- Action catalog depth. 200+ ready-to-run actions across 32 integrations today; we add monthly based on what customers actually run.
- Compliance + enterprise readiness. SOC 2 Type II certified. GDPR and CCPA compliant, DPA on request.
- More integrations, faster. New CRM, new outbound rail, new enrichment provider — every quarter.