About TexAu

We build the GTM engine we wish we'd had.

TexAu is a GTM workspace and enrichment engine for agencies, founders, GTM teams, and GTM engineers — the ones who don't want to assemble a stack of seven vendors to send a hundred good cold emails.

Two products. One bet.

Spreadsheet-first. API-native. Same engine.

A table for the operators. A REST + MCP layer for the engineers. We picked these two surfaces because the buyers don't want the same thing — but the underlying work is identical.

Two products. One bet.

  • TexAu Platform

    A spreadsheet-shaped GTM workspace for agencies, founders, and small teams. Paste leads. Right-click to enrich, score, verify. Push to your CRM and your sender. Skip the workflow-builder ceremony.

  • TexAu API + MCP

    The same engine, headless. For SaaS products embedding enrichment, or for GTM engineers building AI agents that need GTM data flowing through code. MCP-native means Claude Desktop, Cursor, and any agent framework can call every TexAu action as a first-class tool.

    requestPOST
    POST /v1/email_finding_waterfall
    x-api-key: $TEXAU_KEY
     
    {
      "first_name": "Sarah",
      "last_name": "Chen",
      "domain": "acme.com"
    }
    response200 OK
    {
  "success": true,
  "email": "[email protected]",
  "provider": "hunter",
  "credits_charged": 1
}

We picked these two products because the buyers don't want the same thing. Agencies, founders, and GTM teams want a spreadsheet that does the work; GTM engineers want an API that does the work. Same engine underneath.

What we believe

Three things we'll keep saying.

  • 1. The table is the interface

    Most GTM tools assume you'll model your work as a graph before you can do it. We don't. Right-click is the workflow. If a non-engineer can use Excel, they can use TexAu.

  • 2. Pay only when it works

    We charge for results, not attempts. Failed enrichment lookups cost zero. Lead search is credit-priced like every other action. The tool gets cheaper as your fill rate goes up.

  • 3. Headless when you need it

    Every feature has a REST endpoint and an MCP tool. The day your team graduates from 'we run outbound from the dashboard' to 'our agent runs outbound for us,' nothing changes except who's clicking.

Short version.

TexAu started as a small set of LinkedIn automation scripts a few years ago. The original product solved one problem well: extracting and acting on social-media data without a 30-day SaaS-procurement cycle. That product became a real business with thousands of users.

V3 is the rewrite. Spreadsheet-shaped, waterfall-driven, CRM-native, API-and-MCP-first. Same team, same operating principles, much wider surface. We're not pivoting away from automation; we're building the platform the original automations should have lived inside.

Honest about scope.

What we don't do.

  • We're not a CRM

    We integrate deeply with HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel. We don't try to replace them. CRMs solve a different problem and we'd build a worse CRM than the one you already have.

  • We're not a sender

    We push to Smartlead, Instantly, Lemlist, Apollo Sequences, HeyReach. We don't ship a sequencer. Email deliverability infrastructure is a different product.

  • We're not an everything-OS

    Apollo wants to be your database, dialer, sequencer, and CRM. ZoomInfo wants to be your data graph and your enterprise compliance layer. We picked focus on purpose.

How we think about customers.

  • Free tier is real

    Not a 14-day trial. 50 starter credits for API + MCP, every feature included. If your first 50 lookups are all you need this month, that's what you pay (zero).

  • Monthly billing

    We don't run annual contracts because we don't want you to stay on TexAu because procurement signed a contract. We want you to stay because the math works.

  • No procurement gauntlet

    Solo is $99/mo. Starter is $249/mo. Teams is $649/mo. Enterprise is custom for orgs that genuinely need custom. We don't gate API access behind a sales-led tier.

Honest roadmap stance.

Where we're going.

We don't publish a 12-month roadmap with bold claims because the market moves faster than 12-month plans. What we will say:

  • MCP-native is the bet. AI agents calling GTM tools natively is the next interface, and we're building for it now.
  • Action catalog depth. 200+ ready-to-run actions across 32 integrations today; we add monthly based on what customers actually run.
  • Compliance + enterprise readiness. SOC 2 Type II in progress, on track for Q3 2026 (status as of May 2026).
  • More integrations, faster. New CRM, new outbound rail, new enrichment provider — every quarter.
Read the changelog →

Decide on the math

Try the product. The pitch is the engine running.

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