Sync

CRM sync without the spreadsheet middleman.

TexAu syncs enriched, verified records straight into your CRM — one-way for read-only mirrors, bidirectional for live ownership. Field mapping, dedupe, and lifecycle stage updates are first-class, not afterthoughts.

Connect your CRM →All features
TexAu Table
leads_q1
row updated
Webhook
POST /contacts/upsert
200 OK · 240ms
CRM
crm.example.com
Bidirectional · CRM events also trigger TexAu
Last sync2s ago · 1 row · 240ms round-trip200 OKPOST https://crm.example.com/contacts/upsert
What you get

The capabilities, concrete.

  • One-way push

    Create or update records with full field mapping and idempotent upserts.

  • Bidirectional sync

    Subscribe to CRM events and feed them back into TexAu workflows. Both systems stay aligned.

  • Native dedupe

    Match on email, domain, LinkedIn URL, or any custom key. Stop creating duplicates.

  • Lifecycle automation

    Promote leads through lifecycle stages on signal — replies, meetings, qualifications.

  • Field-level control

    Map every TexAu field to a CRM field with overwrite, fill-if-empty, or never-touch semantics.

  • Audit trail

    Every CRM write logged with payload, response, and outcome — finance, RevOps, and CS can trace any record.

How it works

The shape of the workflow.

Connect your CRM once. Pick the object (Lead, Contact, Account, Deal). Map TexAu fields to CRM fields. Choose one-way push, or enable webhooks for bidirectional. Every workflow that produces a row writes cleanly into your system of record.

Frequently asked.

HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Close, Attio, Copper. Any CRM with a REST API can be wired via the HTTP integration.

One-way pushes records from TexAu into the CRM. Bidirectional also subscribes to CRM events (record created, updated, stage changed) and feeds them back into TexAu workflows.

No. Every CRM sync step uses idempotent upsert keyed on email, domain, LinkedIn URL, or any custom key.

See crm sync in your own workspace.

Free to start. No demo required. Five minutes to first run.

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