Reply action

Create Contact (Reply.io)

Create a new contact in Reply.io or update an existing one if the email exists.

Run in Studio →All Reply actions
Reply logoReply
reply-create-contact
crmReturns in secondsLight tier
Input

What it needs.

Map each field to a column in your table. Optional fields can stay empty.

FieldType
  • email
    Email address of the contact.
    string
  • first_name
    First name of the contact.
    string
  • last_name
    Last name of the contact.
    nullablestring
  • company
    Name of the contact's company or organization.
    nullablestring
  • city
    City where the contact is located.
    nullablestring
  • state
    State where the contact is located.
    nullablestring
  • country
    Country where the contact is located.
    nullablestring
  • time_zone_id
    ID representing the contact's time zone.
    nullablestring
  • title
    Contact's job title or position.
    nullablestring
  • mobile_number
    Contact's phone number.
    nullablestring
  • linkedin_url
    Link to the contact's LinkedIn profile.
    nullablestring

When to use this.

The "Create Contact" action in Reply.io enables users to efficiently add a new contact or update an existing one based on the provided email address. Key input parameters include the contact's email, first name, last name, company name, city, state, country, time zone ID, job title, phone number, and LinkedIn profile link. This action outputs essential data fields such as the contact's ID, email, name, company details, location, job title, phone status, and relevant URLs for LinkedIn profiles and sales navigation. Ideal for CRM applications, this action streamlines contact management, enhances lead tracking, and supports personalized outreach efforts, making it invaluable for sales and marketing professionals looking to maintain an organized and up-to-date contact database.

Output

What it returns.

Every field this action writes back to the row. Click a line to expand nested objects.

FieldType
  • id
    Id
    number
  • email
    Email
    string
  • first_name
    First Name
    string
  • last_name
    Last Name
    string
  • company
    Company
    string
  • city
    City
    nullablestring
  • state
    State
    nullablestring
  • country
    Country
    nullablestring
  • time_zone_id
    Time Zone Id
    nullablestring
  • title
    Title
    string
  • mobile_number
    Mobile Number
    string
  • mobile_number_status
    Mobile Number Status
    nullablestring
  • linkedin_url
    Linkedin Url
    string
  • adding_date
    Adding Date
    nullablestring
  • company_size
    Company Size
    nullablestring
  • industry
    Industry
    nullablestring
  • sales_navigator_url
    Sales Navigator Url
    nullablestring
  • linkedin_recruiter_url
    Linkedin Recruiter Url
    nullablestring
  • account_id
    Account Id
    nullablenumber
Workflow

How this fits a workflow.

Trigger → Create Contact (Reply.io) → enrich → push to your CRM. You set it up once; after that it runs without you.

  1. Step 1TriggerNew row, form submit, or schedule.
  2. Step 2Create Contact (Reply.io)The Reply action runs.
  3. Step 3EnrichWaterfall fills missing fields.
  4. Step 4Push to CRMHubSpot / Pipedrive / Zoho CRM / GoHighLevel.

Two actions you can chain after this one:

Create Contact (Reply.io)Delete Contact By ID (Reply.io)Delete Contact by Email (Reply.io)
Reliability

Throughput & reliability.

How fast it drains a table, and what happens when the upstream provider has a bad day.

  • Per-minute limitNo public cap
  • Per-day limitPlan-defined
  • RetriesAutomatic w/ backoff
  • Failed lookupsZero credits

Who runs this

GTM EngineerRevOpsAgency

Light tier. See pricing; per-action credit cost is private.

Related

More Reply actions.

FAQ.

Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.

No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.

No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.

HubSpot, Pipedrive, Zoho, and GoHighLevel are bidirectional, with Salesforce coming soon. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.

Run Create Contact (Reply.io) in 60 seconds.

Connect the account, drop the action on a column, run it on your rows.

Start free →All Reply actions