Integrations / Smartlead

TexAu × Smartlead

API Key5 actions availableMCP-ready

Used by 1,200+ teams

Smartlead logo

TexAu enriches before Smartlead sends. Verified emails, 32-integration waterfall, custom variables for personalization. For agencies running Smartlead at scale who refuse to ship unverified lists.

Built for agencies running Smartlead at scale.

5 actionsAPI KeyMCP-readyasync-safeREST + Webhooks

What you can build

Three workflows worth shipping with Smartlead.

  • Verify before every Smartlead send

    Waterfall + verify, only push deliverable contacts to the campaign.

  • Auto-pause campaigns on bounce-rate spikes

    Watch deliverability metrics, pause when a threshold is crossed.

  • Sync Smartlead replies back to your CRM

    Reply event → CRM activity → owner notification. One trace.

The trace

How a Smartlead workflow runs.

Smartlead → TexAu enrichment → Smartlead writeback. One trace, every step observable.

Smartlead logoSmartlead
TexAu enrichment
Smartlead logoSmartlead

Auth & setup

Connect Smartlead in four steps.

Screenshots coming soon. The flow below is the live four-step setup.
  1. 1

    Generate an API key in Smartlead

    Smartlead settings → API → Create new key.

  2. 2

    Open Studio → Connections → Smartlead

    Paste the key. We store it encrypted at rest.

  3. 3

    We test the connection on save

    Bad key? You see the error inline before any workflow runs.

  4. 4

    Run your first action

    Pick any action from the catalog above and try it live.

MCP for Smartlead

Bring Smartlead into Claude, Cursor, or any MCP client.

Drop this into your config. Every action above becomes a tool the model can call.

claude_desktop_config.json
{
  "mcpServers": {
    "texau-smartlead": {
      "command": "npx",
      "args": ["-y", "@texau/mcp-server"],
      "env": {
        "TEXAU_API_KEY": "...",
        "TEXAU_PLATFORM": "smartlead"
      },
      "tools": [
        "smartlead-list-campaign-leads",
        "smartlead-update-campaign-lead",
        "smartlead-add-campaign-leads",
        "smartlead-list-campaigns"
      ]
    }
  }
}

Compared

Where TexAu wins vs native Smartlead automation.

Enrichment depth

Native: one provider. TexAu: 32-integration waterfall with attribution.

Branching logic

Native: linear. TexAu: real conditionals, retries, async-safe steps.

AI surface

Native: none. TexAu: every action is also an MCP tool.

Migration

From manual list-building to TexAu.

Most Smartlead teams land on TexAu after they hit the ceiling of manual list-building. The pattern is the same: a workflow worked for the first 10 contacts, then it broke at 1,000. Steps timed out. Branching turned into a Frankenstein. Enrichment was always one provider deep, so half the rows came back empty.

TexAu replaces the brittle middle. The 32-integration waterfall fills the rows that manual list-building left empty. Async-safe steps mean a slow LinkedIn fetch does not block the whole run. Branching is real branching, not nested filters. And every action you build for Smartlead is also an MCP tool. Claude can call it, your API can call it, your Studio operator can run it from a Table.

We import existing workflows. We do not ask you to rebuild from scratch. Most teams are running the same automations on TexAu within a week, with deeper enrichment and observable traces from day one.

Connect Smartlead in Studio →

Free to start. No credit card. Every action above runs in your first session.