Candy Digital, founded in 2021 and headquartered in New York City, raised $100 million in its Series A round in October 2021 (led by Insight Partners and SoftBank Vision Fund 2), valuing the company at approximately $1.5 billion. The company offers a digital collectables and NFT marketplace for sports and entertainment brands, enabling fans to purchase, trade, and own officially licensed digital assets. With major investor backing and high‑profile partnerships (such as with Major League Baseball), Candy Digital is positioned as a key player in the emerging digital‑collectible economy.