ElasticRun, founded in 2014, became a unicorn in February 2022 after raising a $330 million Series E at a $1.44 billion valuation. The company has raised $462 million in total funding from investors including SoftBank Vision Fund, SoftBank Group, Goldman Sachs Investment Partners, and Naspers. Headquartered in Pune, Maharashtra, India, ElasticRun operates a rural B2B e-commerce and logistics platform connecting brands, retailers, and Kirana stores. The platform enhances supply chain efficiency, last-mile delivery, and operational scalability across rural India.