FullStory, valued at $1.8 billion as of August 2021, has raised $196 million through multiple rounds, including Series D ($103 million, 2021) and Venture ($25 million, 2022). Founded in 2014 and headquartered in Atlanta, the company provides a digital experience intelligence platform that helps businesses analyze and optimize user behavior across web and mobile. FullStory utilizes analytics, AI, and real-time session insights to help enterprises identify friction points, enhance customer journeys, and improve conversions. Its key investors include Permira, Google Ventures, and Kleiner Perkins.