Heyday has raised a total of $800 million in funding across multiple rounds, including a $555 million Series C round led by Raine in November 2021, which valued the company at $1 billion. Founded in 2020 and headquartered in San Francisco, California, United States, Heyday operates as an acquirer and incubator of digital brands. Backed by investors like Premji Invest and Schechter, Heyday rapidly achieved unicorn status within two years and employed 64 people as of December 2023.