Motorway

Motorway is a London-based online car marketplace that connects private car sellers directly with professional dealers through a digital auction platform. Since its founding, the company has raised $276 million across multiple funding rounds, including Seed, Series A, Series B, and a $190 million Series C round. Motorway reached unicorn status in 2021 with a valuation of $1 billion, driven by strong dealer adoption and rising demand for transparent, digital-first car sales. Backed by investors such as Iconiq Capital and BMW i Ventures, Motorway has positioned itself as one of the leading C2B automotive marketplaces in the UK.