Purplle, founded in 2011 and headquartered in Mumbai, became a unicorn in June 2022 after raising a $34.8 million Series E round. The company has raised $560 million in total funding, including a $178 million Series F in June 2024, reaching a $1.3 billion valuation. Backed by investors such as Kedaara Capital, ADIA, and Paramark Ventures, Purplle operates a beauty and personal care platform combining private labels and a digital marketplace, serving India’s rapidly growing beauty tech market.