Qualtris

Qualtrics, founded in 2002 by Ryan Smith and Stuart Orgill, raised $400M in venture funding across Series A, B, and C rounds before acquisition. The Provo–based platform provides enterprise Experience Management (XM) solutions for customers, employees, products, and brand feedback. Funding supported global expansion, analytics features, journey orchestration, and enterprise integrations. Qualtrics’ tools help organizations operationalize feedback into actionable insights. Key investors include Insight Partners, Accel, Sequoia Capital, HTIF, and ADS Ventures. The company later pursued IPO and acquisition activities to align valuation with enterprise growth and market expansion.