EEF has raised $768M to date, highlighted by a $766M Series D on Nov 2, 2020 led by SoftBank and Mubadala alongside Oaktree and UBS. Founded in 2013, REEF transforms parking assets into neighborhood hubs offering fulfillment, ghost-kitchen operations, last-mile logistics, POS/ordering systems, and proximity marketing. Funding has supported rapid market expansion, platform development, and partnerships with retailers and food brands. With millions in annual revenue and thousands of on-the-ground staff, REEF converts underused urban real estate into service-dense commerce nodes, redefining urban last-mile infrastructure and neighborhood commerce.