Founded in 2017 and headquartered in New York City, Thirty Madison is a virtual-first healthcare platform offering personalized treatment through brands like Keeps, Cove, Facet, Picnic, and NURX. The company has raised $210 million in total funding, reaching a $1 billion valuation in June 2021 after a $141 million Series C round. Backed by 137 Ventures and Bracket Capital, Thirty Madison focuses on making chronic care accessible through digital consultations and integrated treatment plans.