Vuori, based in Encinitas, California, has raised $1.27B in total funding, reaching a $5.5B valuation as of November 2024. Its latest $825M secondary round was led by General Atlantic and Stripes, following a $400M Series C backed by SoftBank Vision Fund. Founded in 2015 by Joseph Kudla, Vuori designs premium athletic and lifestyle apparel for men and women. With 500–1,000 employees, the brand has grown rapidly into a leading global activewear name, blending sustainability, comfort, and modern design for everyday performance wear.