← Use cases

For ABM and revenue marketing teams

Account-based isn't a list. It's a signal-driven motion.

TexAu ships the data primitives ABM actually needs: per-account enrichment depth, signal capture (hiring, funding, technographic, executive moves), account-level scoring that updates as the world changes, and a tight loop into your CRM and outbound rails. No more once-a-quarter target-list rebuilds.

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Per-account enrichment · Signal capture · Account scoring · CRM-aware (don't double-enrich sales-owned accounts) · MCP-callable for agent-driven outreach

The problem

Your target list is a snapshot. The world isn't.

Most ABM tooling assumes the target-account list is static: 100 accounts, refreshed quarterly, scored once, marketed to identically. The reality is the opposite. The 100 accounts on your list this morning include three that just had executive changes, two that closed a Series B yesterday, and one that started hiring six engineers in the last 30 days. Capturing those signals, scoring on them, routing them to the right rep at the right moment — that's what TexAu's data layer is built for.

The fit

What TexAu does for this team

  • Per-account enrichment depth

    For each target account: company firmographics, full org chart at the seniority levels you care about, technographic signals, funding stage and history, hiring velocity by role, news mentions. Refreshed continuously, not once a quarter.

  • Signal capture and scoring

    Every target account gets a score that updates as signals land. Hiring velocity, funding, executive change, technographic match. Top-3 reasons surface alongside every score.

  • CRM-aware enrichment

    Bidirectional sync to HubSpot, Salesforce, Pipedrive. Accounts already owned by an AE are flagged so marketing doesn't re-enrich, re-target, or step on the rep's motion.

In motion

A typical ABM workflow

  1. 01

    1. Build the target-account list

    Either start from your existing CRM segment, or build from scratch via TexAu's prospecting. Filter by industry, headcount, geography, funding stage.

  2. 02

    2. Enrich and score on day one

    Run the full enrichment chain across the list. Every account gets the firmographic data + signal columns + score. Failed lookups cost zero.

  3. 03

    3. Schedule continuous signal monitoring

    Set a scheduler to re-enrich the list weekly and re-score on the new signals. New funding rounds, new hires, new executive changes — all flagged in the table the moment they land.

  4. 04

    4. Route signals to sales

    Score crosses 80 + signal type is "VP Engineering hired" → fire a webhook to your CRM. Sales gets the lead in their daily queue with the signal annotation.

  5. 05

    5. Measure motion at the account level

    Per-account audit log shows every action, every signal, every campaign touch. Tie pipeline back to specific signals when accounts close.

Five minutes, no card

Run it on your motion.

Free tier ships every feature.

Start free →Book an ABM walkthrough