hubspot
BOFU: map the buying committee at an open deal
Bottom-of-funnel: for a live deal, map the full buying committee, enrich each, score by influence.
The goal
Stop multi-threading by accident. Map the committee, score influence, plan outreach.
๐ Heavy~15 min to first value~12-18 per dealenterprise
What you provide.
Active deal
The action chain.
Each step uses a real TexAu actionKey. Click the step to read the action's full reference.
- 1Find
apollo-enrich-personFind committee members at the account.
- 2Enrich
b2b-enrichment-enrich-contactEnrich each.
- 3Classify
texau-find-technographic-dataAI Column tags each as Champion / DM / Influencer / Blocker with reasoning.
- 4Sync
hubspot-create-contactAdd committee members to the deal record.
What you get back.
Mapped committee
โ HubSpot deal
Why this works.
Enterprise deals close 2x more often when 4+ stakeholders are touched. Most reps touch 1-2. Automating committee mapping makes multi-threading the default.
Deploy this workflow in your TexAu workspace.
Every workflow in the library is one click to deploy. Edit any step, swap providers, or fork it for a new ICP.
Ready to run it