Inbound form → enrich → AI score → route in HubSpot
Webhook trigger from your form. TexAu enriches the contact + company, scores against ICP, and tags the record in HubSpot with priority + assigned AE.
Every form submission shows up in HubSpot pre-enriched, pre-scored, and routed to the right rep — within minutes.
What you provide.
- Form webhookPOST to TexAu trigger with email + UTM context.
The action chain.
Each step uses a real TexAu actionKey. Click the step to read the action's full reference.
- 1Enrich
b2b-enrichment-enrich-contactProfile + company enrichment by email.
- 2Score
texau-find-technographic-dataAI Column scores fit against your ICP prompt with the full enriched record.
- 3Route
texau-find-technographic-dataSecond AI Column picks the right AE based on territory + book of business.
- 4Sync
hubspot-create-contactCreate or update the contact in HubSpot with score + assignment.
What you get back.
- Scored, routed contact→ HubSpot
Why this works.
The cost of a slow inbound triage isn't latency — it's mis-routing. The AE who would have closed the deal never sees it because the SDR queue dumped it in the wrong territory. Front-loading enrichment + AI scoring + routing means every form submission lands in HubSpot with priority chip, fit score, and AE owner already set. The classic alternative — Zapier with no enrichment, no scoring — leaves the SDR doing it manually 4 hours later when the prospect's intent has already cooled. Pair with a HubSpot Slack notification on score >= 80 for instant outreach.
Ready to run it
Deploy this workflow in your TexAu workspace.
Every workflow in the library is one click to deploy. Edit any step, swap providers, or fork it for a new ICP.