hubspot

MOFU: MQL → SQL handoff with AI scoring

Middle-of-funnel: MQLs that hit a threshold get enriched, scored, and handed to the AE team in HubSpot.

Deploy this workflow →Back to library
The goal

MQLs that meet criteria go straight to AE queue with AI-scored fit.

🟡 Standard~12 min to first value~6-9 per MQLrevops

What you provide.

  • MQL trigger

    Score threshold in HubSpot.

The action chain.

Each step uses a real TexAu actionKey. Click the step to read the action's full reference.

  1. 1
    Enrichb2b-enrichment-enrich-contact

    Enrich MQL with full role + company depth.

  2. 2
    Scoretexau-find-technographic-data

    AI Column re-scores fit beyond the marketing score.

  3. 3
    Synchubspot-create-deal

    Stub a deal, route to AE.

What you get back.

  • SQL deals

    → HubSpot

Why this works.

MQL-to-SQL conversion is where most pipelines leak. AI scoring at handoff prevents AEs from drowning in junk.

Deploy this workflow in your TexAu workspace.

Every workflow in the library is one click to deploy. Edit any step, swap providers, or fork it for a new ICP.

Start free →Browse the library
Ready to run it