Tech stack change → enrich champions → Smartlead campaign

Detect when a target account adds (or removes) a tool you compete with. Enrich the relevant champion at that account and enroll them in a Smartlead displacement campaign.

🟠 Heavy~20 min to first value~8-12 per signalsmartlead
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The goal

Catch competitive displacement opportunities the moment they appear in a tech-stack signal.

gtm-engineersdr-team

What you provide.

  • Target accounts
    Companies you want to monitor.
  • Competitor signature
    JS tracker, DNS record, or page-element pattern.

The action chain.

Each step uses a real TexAu actionKey. Click the step to read the action's full reference.

  1. 1
    Findtexau-web-tech-stack

    Scan the account's public web properties for the competitor signature.

  2. 2
    Findapollo-enrich-person

    Search for champion personas (typically RevOps, Head of Sales, GTM).

  3. 3
    Enrichfullenrich-work-email-enrichment

    Find verified email for the champion.

  4. 4
    Pushsmartlead-add-campaign-leads

    Enroll in a competitor-displacement Smartlead campaign.

What you get back.

  • Displacement sequences
    → Smartlead

Why this works.

The hardest part of competitive selling is timing — you find out a prospect already bought your competitor 6 months after the contract starts. Tech-stack signals flip that: you catch the install or churn signal in real time. Variant: pair with a "competitor churn signal" (their tracker disappears) for an even higher-intent moment to reach out.

Ready to run it

Deploy this workflow in your TexAu workspace.

Every workflow in the library is one click to deploy. Edit any step, swap providers, or fork it for a new ICP.

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