Win-back lost deals (6-month re-engagement)

Pull deals lost 6+ months ago. Re-enrich the buyer, check for job changes or company growth signals. Enroll qualified ones in a win-back sequence.

šŸŸ” Standard~15 min to first value~6-10 per lost dealsmartlead
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The goal

Re-engage lost deals at the exact moment something changed.

sdr-teamrevops

What you provide.

  • Closed-lost deal cohort

The action chain.

Each step uses a real TexAu actionKey. Click the step to read the action's full reference.

  1. 1
    Findhubspot-search-deals

    Pull closed-lost deals from 6+ months ago.

  2. 2
    Enrichb2b-enrichment-enrich-contact

    Check if the original buyer is still at the company.

  3. 3
    Classifytexau-find-technographic-data

    AI Column scores win-back fit: "still there + company grew" vs "moved on" vs "stale".

  4. 4
    Pushsmartlead-add-campaign-leads

    Enroll qualified buyers in a win-back sequence with the original deal context.

What you get back.

  • Win-back sequence enrollments

Why this works.

Closed-lost ā‰  closed-forever. Buyers who said "not now" 6 months ago are often "now" today ā€” different budget, different priorities, different champion in place. The trick is catching the signal.

Ready to run it

Deploy this workflow in your TexAu workspace.

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