Instantly action

Update Lead (Instantly)

Update an existing lead in Instantly by ID and return the full updated lead record.

Run in Studio →All Instantly actions
Instantly logoInstantly
instantly-update-lead
crmReturns in secondsLight tier
Input

What it needs.

Map each field to a column in your table. Optional fields can stay empty.

FieldType
  • lead_id
    Unique identifier of the lead to update.
    string
  • email
    Email address of the lead.
    nullablestring
  • first_name
    First name of the lead.
    nullablestring
  • last_name
    Last name of the lead.
    nullablestring
  • company_name
    The company name associated with the lead.
    nullablestring
  • website
    Website URL associated with the lead or company.
    nullablestring
  • mobile_number
    Phone number of the lead.
    nullablestring
  • personalization
    Personalized message or note for this lead.
    nullabletext
  • lt_interest_status
    Lead interest status code (e.g., 1 for Interested, -1 for Not Interested).
    nullablenumber
  • pl_value_lead
    Potential value of the lead (e.g., 'High', 'Medium').
    nullablestring
  • assigned_to
    UUID of the user assigned to the lead.
    nullablestring
  • custom_variable
    JSON object containing custom variables (metadata) for the lead.
    nullabletext

When to use this.

The "Update Lead (Instantly)" action allows users to efficiently update an existing lead's information in the Instantly CRM by providing a unique lead ID. Key input parameters include optional fields such as email, first name, last name, company name, website, phone number, and personalization notes, enabling tailored updates to each lead's profile. Upon execution, the action returns a comprehensive lead record, including updated fields like company domain, interest status, and engagement metrics such as email click and open counts. This functionality is essential for sales and marketing teams looking to maintain accurate lead information, enhance customer engagement, and streamline communication efforts. The action falls under the CRM category, making it a vital tool for managing customer relationships effectively.

Output

What it returns.

Every field this action writes back to the row. Click a line to expand nested objects.

FieldType
  • id
    Id
    string
  • company_domain
    Company Domain
    nullablestring
  • company_name
    Company Name
    string
  • email
    Email
    string
  • first_name
    First Name
    string
  • last_name
    Last Name
    string
  • mobile_number
    Mobile Number
    nullablestring
  • website
    Website
    string
  • personalization
    Personalization
    nullabletext
  • lt_interest_status
    Lt Interest Status
    nullablenumber
  • status
    Status
    number
  • organization
    Organization
    nullablestring
  • timestamp_created
    Timestamp Created
    nullablestring
  • timestamp_updated
    Timestamp Updated
    nullablestring
  • email_click_count
    Email Click Count
    nullablenumber
  • email_open_count
    Email Open Count
    nullablenumber
  • email_reply_count
    Email Reply Count
    nullablenumber
  • esp_code
    Esp Code
    nullablenumber
  • upload_method
    Upload Method
    nullablestring
Workflow

How this fits a workflow.

Trigger → Update Lead (Instantly) → enrich → push to your CRM. You set it up once; after that it runs without you.

  1. Step 1TriggerNew row, form submit, or schedule.
  2. Step 2Update Lead (Instantly)The Instantly action runs.
  3. Step 3EnrichWaterfall fills missing fields.
  4. Step 4Push to CRMHubSpot / Pipedrive / Zoho CRM / GoHighLevel.

Two actions you can chain after this one:

Update Lead (Instantly)Create Lead (Instantly)List Campaigns (Instantly)
Reliability

Throughput & reliability.

How fast it drains a table, and what happens when the upstream provider has a bad day.

  • Per-minute limitNo public cap
  • Per-day limitPlan-defined
  • RetriesAutomatic w/ backoff
  • Failed lookupsZero credits

Who runs this

GTM EngineerRevOpsAgency

Light tier. See pricing; per-action credit cost is private.

Related

More Instantly actions.

FAQ.

Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.

No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.

No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.

HubSpot, Pipedrive, Zoho, and GoHighLevel are bidirectional, with Salesforce coming soon. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.

Run Update Lead (Instantly) in 60 seconds.

Connect the account, drop the action on a column, run it on your rows.

Start free →All Instantly actions