Zoho CRM action

Create Lead (Zoho CRM)

Create a new lead record in Zoho CRM

Run in Studio →All Zoho CRM actions
Zoho logoZoho CRM
zoho-create-lead
crmReturns in secondsLight tier
Input

What it needs.

Map each field to a column in your table. Optional fields can stay empty.

FieldType
  • company
    The company name of the lead. This is a mandatory field.
    string
  • last_name
    The last name of the lead. This is a mandatory field.
    string
  • first_name
    The first name of the lead.
    nullablestring
  • title
    Job Title of the lead.
    nullablestring
  • email
    The primary email address of the lead.
    nullablestring
  • secondary_email
    The secondary email address of the lead.
    nullablestring
  • mobile_number
    The mobile phone number.
    nullablestring
  • fax
    The fax number of the lead.
    nullablestring
  • website
    The website URL of the company/lead.
    nullablestring
  • lead_source
    The source of the lead (e.g., Web Download, Trade Show).
    nullableselect
  • lead_status
    The current status (e.g., Attempted to Contact).
    nullableselect
  • industry
    The industry sector.
    nullableselect
  • number_of_employee
    The number of employees in the lead's company.
    nullablenumber
  • annual_revenue
    The annual revenue of the lead's company.
    nullablenumber
  • rating
    The rating of the lead (e.g., Hot, Warm, Cold).
    nullableselect
  • skype_id
    The Skype ID of the lead.
    nullablestring
  • twitter
    The Twitter handle of the lead.
    nullablestring
  • street
    The street address of the lead.
    nullablestring
  • city
    The city of the lead's address.
    nullablestring
  • state
    The state or province of the lead's address.
    nullablestring
  • zip_code
    The Zip or Postal code of the lead's address.
    nullablestring
  • country
    The country or region of the lead's address.
    nullablestring
  • description
    Additional notes or description.
    nullablestring

When to use this.

The "Create Lead (Zoho CRM)" action enables users to efficiently create new lead records within Zoho CRM, facilitating streamlined customer relationship management. This action requires two mandatory input parameters: the company name and the last name of the lead, ensuring essential identification for each lead. Additional optional parameters, such as first name, email, mobile number, and lead source, allow for comprehensive lead profiling. Upon execution, the action returns key output fields, including lead ID, status, message, and created time, providing immediate feedback on the lead creation process. This action is particularly useful for sales teams looking to manage leads effectively, track potential customers, and enhance overall sales strategies within the CRM category. By leveraging this API action, businesses can optimize their lead generation efforts and improve customer engagement.

Output

What it returns.

Every field this action writes back to the row. Click a line to expand nested objects.

FieldType
  • lead_id
    Lead Id
    string
  • status
    Status
    nullablestring
  • message
    Message
    nullablestring
  • created_time
    Created Time
    nullablestring
Workflow

How this fits a workflow.

Trigger → Create Lead (Zoho CRM) → enrich → push to your CRM. You set it up once; after that it runs without you.

  1. Step 1TriggerNew row, form submit, or schedule.
  2. Step 2Create Lead (Zoho CRM)The Zoho CRM action runs.
  3. Step 3EnrichWaterfall fills missing fields.
  4. Step 4Push to CRMHubSpot / Pipedrive / Zoho CRM / GoHighLevel.

Two actions you can chain after this one:

Create Lead (Zoho CRM)Get Account by ID (Zoho CRM)Delete Account (Zoho CRM)
Reliability

Throughput & reliability.

How fast it drains a table, and what happens when the upstream provider has a bad day.

  • Per-minute limit100 / min
  • Per-day limit2,000 / day
  • RetriesAutomatic w/ backoff
  • Failed lookupsZero credits

Who runs this

GTM EngineerRevOpsAgency

Light tier. See pricing; per-action credit cost is private.

Related

More Zoho CRM actions.

FAQ.

Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.

No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.

No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.

HubSpot, Pipedrive, Zoho, and GoHighLevel are bidirectional, with Salesforce coming soon. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.

Run Create Lead (Zoho CRM) in 60 seconds.

Connect the account, drop the action on a column, run it on your rows.

Start free →All Zoho CRM actions