LinkedIn

LinkedIn account types 2024: Detailed comparison of all LinkedIn premium plans

Vikesh Tiwari

8 Min

LinkedIn account types 2024: Detailed comparison of all LinkedIn premium plans

Time to read

8 Min

    As we approach 2025, LinkedIn continues to be the leading platform for professional networking, recruitment, and commercial development. Whether you are looking for the relevant contacts, trying to source suitable candidates as a recruiter or even wishing to expand your company, LinkedIn provides these opportunities in a good volume as well.

    LinkedIn has developed plans from Free to Premium making it easy to build one’s network, improve visibility and grab new opportunities. But with many options available, how does one go about choosing what plan is best for them?

    This guide will tell you the nuances which prevail with regard to the various account options provided by LinkedIn and would assist you in selecting the option that corresponds with your targets seamlessly. So do you want to fully utilize all the advantages that LinkedIn has to offer? Let’s take a plunge!

    Overview of LinkedIn Account Types

    In 2025, LinkedIn continues to be the go-to platform for professionals, recruiters, and businesses seeking to network, grow, and succeed.

    With a user base exceeding 900 million, LinkedIn supports a wide range of business objectives, from increasing sales and recruiting top talent to building a personal brand. To maximize its potential, it’s essential to understand the two main account types- Free and Premium and how they cater to different professional needs.

    Free vs Premium LinkedIn Account Types

    Free Accounts

    • Target Audience: Beginners focused on content consumption and building connections within their immediate network.
    • Drawbacks: Limited messaging capabilities, fewer search results, and no access to analytics.

    Premium Accounts

    • Best for Scaling: Professionals who need advanced tools such as InMail, advanced searches, and CRM integration to scale their efforts.
    • Additional Features: Specialized plans like Sales Navigator and Recruiter cater to specific needs such as sales prospecting and talent acquisition.

    How to Determine if a Premium Upgrade is Necessary

    Advanced users often encounter challenges that Premium accounts effectively address, such as:

    • Enhanced Outreach: Send messages to non-connections and use advanced search filters to find the right prospects.
    • Access to Insights: Gain visibility into who’s viewing your profile and track competitors effectively.
    • Efficiency Through Automation: Save time with tools like TexAu, which automate connection requests, messaging, and lead extraction.

    How TexAu Supercharges LinkedIn

    TexAu provides automation tools that elevate the LinkedIn experience for both Free and Premium users, helping them achieve better results with less effort.

    • LinkedIn Auto Connect: Expand your network automatically by sending connection requests to targeted profiles.
    • LinkedIn Auto Message: Scale personalized outreach efficiently to maintain consistent engagement.

    Did You Know?

    • 76% of B2B marketers rely on LinkedIn for lead generation.
    • Premium users are 2x more likely to achieve professional goals.
    • LinkedIn is the #1 platform for driving high-quality leads, outperforming other social networks.
    • Over 40 million people use LinkedIn weekly to search for jobs, making it a prime space for hiring and networking.

    By choosing the right LinkedIn plan and integrating automation tools like TexAu, you can amplify these advantages—whether it's finding top-tier leads, engaging with decision-makers, or accelerating your hiring efforts. With LinkedIn and TexAu, the possibilities for professional growth are limitless.

    LinkedIn Premium Plans for 2025: Quick Comparison Table

    LinkedIn offers a range of Premium plans tailored to different professional needs, from job seekers looking to stand out to businesses aiming to scale outreach and recruitment. Choosing the right plan can significantly enhance your LinkedIn experience, helping you unlock advanced tools, insights, and networking opportunities. Below is a quick comparison table that summarizes the key features, pricing, and ideal use cases for each plan. This table also includes recommended TexAu automations to further amplify the effectiveness of these plans. Use this as your guide to find the plan that aligns with your goals.

    Table-

    Free LinkedIn Account: What You Get at Zero Cost

    LinkedIn’s Free account provides an excellent opportunity to join the world’s largest professional network. It is ideal for individuals starting their career journey or those who use the platform occasionally. While it offers basic features, it may fall short for users with more advanced requirements.

    What Can You Get with a Free LinkedIn Account?

    • Connect and Build: Grow your network by connecting with peers and exploring business opportunities.
    • Profile Visibility: Create a professional-looking profile and showcase your skills with ease.
    • Content Access: Follow posts, articles, and updates related to your industry.
    • Basic Search: Look up people, companies, and jobs without advanced filters.

    What It Lacks

    • Messaging Beyond Connections: InMail is unavailable for contacting people outside your network.
    • Limited Analytics: Minimal insights into profile views and activity metrics.
    • Search Restrictions: Advanced search filters and expanded results are not included.

    Who Benefits Most from a Free Account?

    • New Users: Those new to LinkedIn and exploring its basic features.
    • Occasional Users: People focused on maintaining connections without the need for advanced analytics or lead generation.

    How TexAu Enhances the Free LinkedIn Account

    TexAu bridges the gap between Free and Premium features, enabling users to scale their efforts without upgrading:

    • LinkedIn Auto Connect: Automatically expand your network by targeting key profiles.
    • LinkedIn Auto Message: Send personalized follow-ups to stay engaged with existing connections.
    • LinkedIn Profile Scraper: Extract valuable data from profiles for research and outreach.
    • LinkedIn Profile Views Export: Identify and connect with users who have shown interest in your profile.

    While the Free LinkedIn account is a solid starting point, pairing it with TexAu’s automation tools can help you achieve more. With TexAu, you can enhance your networking and professional engagement efforts, even on a budget

    LinkedIn Premium Plans: Features, Pricing, and Use Cases

    1. LinkedIn Premium Career ($29.99/month): Your Shortcut to Faster Job Offers

    Features:

    • 5 InMail credits per month to connect with recruiters or professionals outside your network.
    • Insights into who has viewed your profile and their level of engagement.
    • Analytics on jobs and applicants to see how you compare to other candidates.
    • Free access to LinkedIn Learning for professional skill development.

    Ideal For:Job seekers and professionals looking to advance their careers or enhance their expertise through skill-building.

    Use Case:A recent marketing graduate could take a LinkedIn Learning course in digital marketing, earn certification, and use InMails to connect with hiring managers at top marketing agencies.

    TexAu Recommendations:

    • LinkedIn Job Scraper: Maintain a curated list of relevant job postings to streamline your applications.
    • LinkedIn Profile Views Export: Identify recruiters who visited your profile and follow up with personalized messages.
    • LinkedIn Auto Message: Automate follow-ups to recruiters after submitting job applications to keep your profile top-of-mind.

    2. LinkedIn Premium Business ($59.99/month): The Essential Tool for Business Owners

    Features:

    • 15 InMail messages per month to reach out to potential partners or clients.
    • Unlimited profile views, whether or not you're connected.
    • Business insights and analytics to support data-driven decision-making and strategic planning.

    Ideal For:Small business owners focused on networking, market analysis, and building mutually beneficial relationships.

    Use Case:A startup founder can use LinkedIn’s business insights to identify potential collaborators, and leverage InMails to propose partnership opportunities.

    TexAu Recommendations:

    • LinkedIn Company Insights Export: Gather competitor data and analyze market trends for strategic decision-making.
    • LinkedIn Auto Connect: Expand your network by targeting influential professionals in your industry.
    • LinkedIn Post Likers Export: Engage with users interacting with posts relevant to your business to build relationships.

    3. LinkedIn Sales Navigator Core ($99.99/month): Find Better Leads, Faster

    Features:

    • 50 InMail credits per month for direct outreach to prospects.
    • Advanced lead search filters for precisely targeting your audience.
    • Lead recommendations based on your previous interactions with specific clients.
    • "People" Tab: Save leads and track their activities, such as job changes or new posts, for timely engagement.

    Ideal For:Sales professionals and marketers looking to generate high-quality sales leads and maintain long-term client relationships.

    Use Case:A SaaS sales representative uses advanced search filters to create a database of IT managers at mid-sized firms, sending personalized InMails to pitch their software solutions effectively.

    TexAu Recommendations:

    • LinkedIn People Search Export: Generate highly refined lead lists for targeted marketing campaigns.
    • LinkedIn Auto Message: Schedule follow-ups at strategic intervals to maintain consistent client engagement.
    • LinkedIn Profile Activity Export: Monitor lead activity to initiate contact at the most opportune time.

    4. LinkedIn Sales Navigator Advanced ($149.99/month): Your Growth Partner in 2025

    Features:

    • All Core features, plus advanced tools for collaboration and lead tracking.
    • Smartlinks: Share content with prospects and monitor their engagement.
    • Enhanced reporting tools for better pipeline management and insights.

    Ideal For:Growing sales teams at organizations that need sophisticated tools for collaboration, communication, and lead management.

    Use Case:A sales team collaborates by using Smartlinks to share tailored content with leads, tracking engagement responses to prioritize follow-ups and close deals effectively.

    TexAu Recommendations:

    • LinkedIn Mutual Connections Export: Identify shared connections to request warm referrals or introductions.
    • LinkedIn CRM Sync: Seamlessly integrate LinkedIn activity into your organization’s CRM platform for streamlined workflows.
    • LinkedIn Auto Like: Stay visible to prospects by engaging with their updates, subtly reminding them of your presence.

    5. LinkedIn Sales Navigator Advanced Plus (Custom Pricing): Streamline CRM and Sales

    Features:

    • Includes all Advanced features plus seamless CRM integration, making it ideal for large enterprise teams.
    • Real-time synchronization of LinkedIn data with systems like Salesforce and other CRMs for efficient lead management.

    Ideal For:Large organizations managing extensive sales pipelines and requiring streamlined workflows between LinkedIn and CRM systems.

    Use Case:An enterprise sales team synchronizes its CRM with LinkedIn, enabling smooth lead tracking, shared access across the team, and more effective collaboration for chasing high-value prospects.

    TexAu Recommendations:

    • LinkedIn Company Search Export: Identify and shortlist high-value companies for targeted marketing campaigns.
    • LinkedIn Auto Comment: Engage with decision-makers by commenting on their posts, fostering meaningful interactions.
    • LinkedIn Company Followers Export: Track and interact with followers of competitor companies to expand your influence.

    6. LinkedIn Recruiter Lite ($170/month): Connect with the Right Talent Faster

    Features:

    • 30 InMail messages per month for reaching out to potential candidates.
    • Advanced search filters to pinpoint targeted professionals.
    • Option to save searches and receive alerts when new profiles match your criteria.

    Ideal For:Recruiters at SMBs or boutique agencies focused on filling specific positions with high-quality candidates.

    Use Case:A recruitment agency compiles a list of potential candidates for niche roles, sends personalized InMails, and invites them for interviews efficiently.

    TexAu Recommendations:

    • LinkedIn Candidate Insights Export: Extract detailed information about potential candidates for informed decision-making.
    • LinkedIn Alumni Search Export: Source talent from top educational institutions to ensure high-caliber applicants.
    • LinkedIn Auto Message: Automate follow-ups with multiple candidates to maintain engagement and ensure timely communication.

    7. LinkedIn Recruiter ($835/month): Large-Scale Hiring Made Easy

    Features:

    • 150 InMail messages per month for high-volume candidate outreach.
    • Bulk messaging to streamline communication and save time.
    • Integration with ATS (Applicant Tracking Systems) for optimized hiring workflows.

    Ideal For:Large recruitment agencies or HR departments managing extensive hiring needs and high volumes of applications.

    Use Case:An enterprise HR team uses ATS integration to synchronize hiring processes and leverage bulk messaging to communicate efficiently with hundreds of candidates.

    TexAu Recommendations:

    • LinkedIn Group Members Extractor: Identify and engage with talent from LinkedIn groups relevant to your industry.
    • LinkedIn Job Scraper: Track labor market trends and monitor job postings to stay ahead of hiring demands.
    • LinkedIn Auto Connect: Expand your network by connecting with potential candidates to build a robust talent pipeline.

    8. LinkedIn Learning ($19.99/month or Free with Select Plans): Affordable Skills for Career Advancement

    Features:

    • Access to over 21,000 courses spanning a wide range of industries and skills.
    • Certificates of completion to enhance professional credentials.

    Ideal For:Professionals and organizations focused on personal and team development for sustained growth and success.

    Use Case:A marketing team takes LinkedIn Learning courses to enhance their data analytics capabilities and showcases the earned certificates on their LinkedIn profiles to boost credibility.

    TexAu Recommendations:

    • LinkedIn Course Scraper: Extract detailed course information to assess training opportunities for your team.
    • LinkedIn Post Search Export: Find posts related to learning and development to stay informed about industry trends.
    • LinkedIn Auto Like: Engage with learning-related posts from industry influencers to increase visibility and build professional connections.

    LinkedIn Premium plans are designed to meet diverse professional needs, from job seekers and business owners to sales professionals and recruiters. By combining these plans with TexAu’s automation tools, users can unlock LinkedIn’s full potential, achieving unparalleled efficiency and success. Whether you’re seeking a job, generating leads, or managing large-scale recruitment, the synergy between LinkedIn and TexAu opens a world of growth and possibilities.

    Choosing the Right LinkedIn Account Type for Your Needs

    The LinkedIn Premium plan you choose depends entirely on your purpose—whether it’s finding a job, recruiting talent, promoting your business, or seeking potential clients. Below are the most effective plans tailored to specific needs, along with TexAu automations to enhance their potential.

    For Job Seekers: Premium Career for Fast Recruitment

    Why Choose Premium Career?

    If you’re a job seeker, Premium Career is designed to help you stand out in a competitive market. It includes:

    • InMail: Directly message recruiters or hiring managers.
    • Applicant Insights: Understand how your applications compare to other candidates.
    • LinkedIn Learning: Access skill-building courses to advance your career.

    TexAu Automations to Boost Job Searches:

    • LinkedIn Job Scraper: Extract specific job postings to create a curated list of filtered opportunities.
    • LinkedIn Profile Scraper: Gather detailed recruiter information to personalize your outreach and increase your chances of success.
    • LinkedIn Profile Views Export: Identify recruiters who have viewed your profile and proactively engage with them.

    For Small Businesses: Premium Business for Insights and Lead Engagement

    Why Choose Premium Business?

    Premium Business is ideal for small businesses looking to grow and stay competitive. It offers:

    • 15 InMail Credits: Reach out to potential partners, customers, or opinion leaders.
    • Unlimited Profile Browsing: Explore profiles for networking or prospecting.
    • Business Updates: Stay informed about market trends and competitor activities.

    TexAu Automations for Small Businesses:

    • LinkedIn Company Insights: Retrieve competitor analytics and predict market opportunities for strategic decisions.
    • LinkedIn Post Likers Export: Interact with active users who engage with posts in your niche to foster meaningful relationships.
    • LinkedIn Auto Connect: Automate network expansion by connecting with potential partners, customers, or collaborators.

    For Sales Teams: Targeted Prospecting with Sales Navigator Core or Advanced

    Why Choose Sales Navigator Core or Advanced?

    If sales teams aim to create or maintain highly targeted prospecting lists, Sales Navigator Core or Advanced is the ideal choice. These plans offer:

    • Advanced Search Filters: Find and refine prospects using detailed criteria.
    • Lead Recommendations: Suggestions based on your previous interactions or saved leads.
    • InMail Credits: Communicate directly with prospects outside your network.
    • Collaboration and Smart Links (Advanced Plan): Share content, track engagement, and collaborate efficiently with team members.

    TexAu Automations for Sales Teams:

    • LinkedIn People Search Export: Generate a refined list of leads tailored for specific campaigns or outreach efforts.
    • LinkedIn Auto Message: Automate follow-ups to maintain consistent communication with leads and build strong relationships.
    • LinkedIn Profile Activity Export: Monitor prospect activity to engage at the right time and increase your success rate.

    For Recruiters: Recruiter Lite or Recruiter for Advanced Staffing Needs

    Why Choose Recruiter Lite or Recruiter?

    Recruiter Lite and the full Recruiter plan are designed to streamline the hiring process, providing recruiters with tools to identify and engage the best candidates. These plans include:

    • Advanced Candidate Search: Use filters to pinpoint professionals who meet specific criteria.
    • Group Communication: Send messages to multiple candidates simultaneously.
    • ATS Integration (Recruiter Plan): Seamlessly integrate LinkedIn data with your Applicant Tracking System for efficient hiring.

    TexAu Automations for Recruiters:

    • LinkedIn Candidate Insights Export: Extract detailed information about potential job applicants to make informed hiring decisions.
    • LinkedIn Group Members Extractor: Identify and recruit talent from LinkedIn groups in relevant industries.
    • LinkedIn Auto Message: Automate outreach to multiple candidates, saving time and ensuring consistent follow-ups.

    Automate and Optimize LinkedIn with TexAu

    LinkedIn users—whether seeking a new job, scouting talent, or driving sales—often find their schedules overwhelmed by repetitive tasks. TexAu changes the game by automating these processes, enabling you to boost engagement and stay ahead of the competition.

    For job seekers, TexAu’s LinkedIn Job Scraper eliminates the scattergun approach, curating a list of jobs aligned with your interests. Pair it with LinkedIn Profile Views Export to identify recruiters viewing your profile and reach out with targeted messages.

    Sales teams and small businesses can enhance lead generation using LinkedIn People Search Export to obtain highly targeted prospect lists, while LinkedIn Auto Message keeps potential clients engaged. Tools like LinkedIn Profile Scraper help collect actionable data to ensure outreach campaigns yield quality responses.

    Hiring managers save time sourcing the right candidates using LinkedIn Group Members Extractor to recruit from industry-specific LinkedIn groups. Combine this with LinkedIn Recruiter Search Export to transform complex data into actionable insights, streamlining the hiring process.

    With TexAu, LinkedIn becomes a powerhouse of productivity. Whether building connections, generating leads, or recruiting talent, TexAu’s automations free up your time to focus on growth and scale your success. No more wasted hours—TexAu lets you optimize LinkedIn like never before.

    Conclusion

    LinkedIn Premium offers tailored plans for job seekers, companies, sales professionals, and recruiters. However, combining these plans with TexAu’s automation tools elevates their utility to the next level. Mundane, repetitive tasks like lead generation, candidate outreach, and networking are seamlessly automated, freeing up your time for strategic development.

    Whether it’s automating job applications, sourcing top talent, or nurturing client relationships, TexAu enhances performance and efficiency at every stage. By leveraging LinkedIn and TexAu’s cutting-edge automation, you can scale your professional activities, save valuable time, and achieve maximum results in networking, sales, and recruitment.

    Transform your LinkedIn experience today with TexAu and unlock unparalleled growth opportunities.

    Start your 14-day free trial today, no card needed

    TexAu updates, tips and blogs delivered straight to your inbox.