Apollo is one database with a UI on top. TexAu is 32 integrations, with the table that ships them.
Apollo's strength is being the all-in-one for SDR teams: contact database, dialer, sequencer. Our strength is enrichment depth across 32 integrations, focus (we don't pretend to be your CRM), and credits that only burn when we actually find the person.
Where Apollo wins
A genuinely large contact database
Apollo's contact graph is one of the bigger ones in the space. If you want a single-source database tool with a UI built around searching it, Apollo is a solid pick.
Built-in dialer and sequencer
Apollo ships a dialer, a sequencer, and meeting-booking inside the same UI. For a small outbound team that wants one tool to do everything, that consolidation is real.
Strong SDR-team mindshare
Apollo's brand among SDR managers is strong. Reps who've used it before will be productive day one.
Three claims. Each one specific.
1. Waterfall, not single-source
Apollo enriches from Apollo's database. When Apollo misses, you miss. TexAu cascades 32 integrations per request — Hunter, RocketReach, Snov, Datagma, ContactOut, and others. Effective fill rate is materially higher because the union of 32 databases beats any single one.
2. Focus, not everything-OS
Apollo wants to be your database, dialer, sequencer, CRM, and AI agent. We don't. TexAu does enrichment, automation, and CRM sync. Outbound sending we hand to Smartlead, Instantly, Lemlist, Apollo Sequences, or HeyReach.
3. You only pay for matches
Apollo meters you against a capacity tier, so a miss costs the same as a hit. TexAu charges on a successful match only — a failed lookup costs zero credits across all 32 integrations. On a cold list, that gap is most of the bill.
Side by side
TexAu vs Apollo feature comparison. On small screens the table scrolls sideways.
| Feature | TexAu | Apollo |
|---|---|---|
| Enrichment model | 32-integration waterfall | Single-source (Apollo's DB) |
| Failed lookup cost | Zero | Charged |
| Source attribution | Yes | N/A (single source) |
| CRM sync (bidirectional) | HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel | HubSpot, Salesforce |
| Built-in dialer | No (use yours) | Yes |
| Built-in sequencer | No (push to Smartlead/Instantly/Lemlist/Apollo Sequences/HeyReach) | Yes |
| Spreadsheet table UI | Yes | No |
| GTM Co-Pilot | Yes | Limited |
| Lead search sources | Apollo, LinkedIn, Sales Nav (credit-priced) | Apollo DB only |
| Best for | Agencies, founders, GTM teams | SDR teams wanting one all-in-one |
Pricing math
TexAu vs Apollo pricing. On small screens the table scrolls sideways.
| Line item | TexAu | Apollo |
|---|---|---|
| Credits / contact lookups | 2,500 credits/mo on Solo, pay-on-match | Tiered, capacity-based |
| Dialer | Bring your own | Included |
| Sequencer | Bring your own | Included |
This isn't apples-to-apples — Apollo bundles sender tools we don't ship. The honest framing: if you already have a sender (Smartlead, Instantly), you're paying twice on Apollo. If you don't, Apollo's bundle has real value.
Questions teams ask when comparing TexAu and Apollo
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