TexAu vs Apollo Comparison
Apollo combines a lead database with sales engagement tools. TexAu focuses on enrichment depth: waterfall enrichment across 12 sources, built-in verification, AI scoring, and native CRM sync. Compare the approaches and total cost of ownership.
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Comparison Table
Updated 2026 Feature Comparison |  |  |
|---|---|---|
| Waterfall enrichment | Limited | Waterfall across 12 sources |
| Number of data sources | Proprietary DB | 12 |
| Built-in email verification | 97% accuracy | |
| Bounce rate guarantee | Sub-2% | |
| AI lead scoring (0-100) | ||
| CRM integrations | 1 primary (Salesforce-focused) | 5 native (HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel) |
| Two-way CRM sync | Teams plan | |
| Outreach tool included | tick (built-in dialer + sequences) | cross (push to your tool) |
| Contact database | 200M+ (Apollo-owned) | Waterfall across 12 sources |
| Learning curve | Steep | Minimal |
| GoHighLevel support | Native | |
| Per-seat charges | Yes (expensive) | |
| AI-powered columns | ||
| Stop-on-first-match billing | ||
| Starting price (monthly) | $49/seat/mo | $99/mo |
Customers love what we do
Over 5,000 professionals are using TexAu. Hear what they have to say.
TexAu is hands down one of the best SaaS tools out there for growing your business. The ability to use a growing number of spices, chain spices into recipe workflows, and verify emails in one place is a gamechanger. Most importantly, the team is incredibly helpful and friendly. Can't wait to see what's coming next!
TexAu is a brilliant product that enables me to automate many of the lead generation processes I was doing manually. Now, I focus my time on higher-level tasks while TexAu works for me!
Founder, Milo
TexAu is the best growth tool on the planet ( maybe, on the universe). It has a great support and we are developing better relashionship with our customers, with the help of great automation.
CGO, Calenda.com.br
TexAu is a "game - changer". We focus on business process Automation and our business requires this to scale. Thank you!!
Manager, IN5
Tex.au is a powerful platform that will help you automate ongoing repetitive tasks. They have a large selection of templates (called spices) to choose from as well as excellent customer service support available for assistance.
Founder, Spotlight Podcasting
This is the most verstile and powerfull tool I have used so far. As to what it does, that's a long list! I use it heavily for lead research and automation, but I am sure I only use a fraction of its power.
Co-Founder, BinaryBees
TexAu helps me build meaningful connections with the right people.
Founder, FEAST Marketing
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