In the talent acquisition arena, companies are constantly seeking to attract high-quality candidates rapidly and effectively. The most compelling indicator to potential candidates on LinkedIn is the "Actively Recruiting" tag. This subtle yet effective feature not only emphasizes a company's talent requirement but also instills a sense of urgency in potential candidates. For companies, this tag is an asset to be cherished since it speeds up hiring by driving skilled candidates in search of fresh career prospects.
For active recruiters and hiring managers, LinkedIn's "Actively Recruiting" tag makes recruitment easier. It lets candidates know that the business is currently looking for talent in an instant, which results in quicker applications and participation. Using tools such as LinkedIn Recruiter, recruitment teams are able to get invaluable insights on candidate profiles and interests and be able to match with the best fit candidate more effectively.
Most importantly, this tag distinguishes businesses among the thousands of other jobs viewed by job candidates on a daily basis. Utilizing the "Actively Recruiting" tag and embracing a proactive strategy, firms can get their names seen on LinkedIn more prominently, thereby getting the most competent candidates into their offices quicker and more efficiently.
What Does the "Actively Recruiting" Tag on LinkedIn Mean?
The "Actively Recruiting" badge is a feature that shows up on company pages when LinkedIn's algorithm identifies that a company is currently involved in hiring activities. It is attributed on the basis of a number of important activities, including publishing job postings, actively interacting with candidates, and maintaining their Applicant Tracking System (ATS) with candidate interactions. This tag is a clear indication to potential applicants that the firm is searching for people and encourages them to consider job opportunities.
LinkedIn Algorithm's Role in Assigning the Tag
The algorithm of LinkedIn is responsible for applying this tag. It applies data from multiple sources, including job postings, engagement with potential hires (such as InMails or connection requests), and updates on the company's ATS to decide if a company is eligible for this label. If these actions are persistent and frequent, the algorithm applies the "Actively Recruiting" tag to the company's page.
Key Activities That Trigger the "Actively Recruiting" Tag on LinkedIn: A Detailed Breakdown
The "Actively Recruiting" badge on LinkedIn is not a mere badge – it's a sign that an organization is actively recruitment-focused and seeking to hire available positions. Knowing what actions trigger this badge is important to proactive recruiters since it enables companies to position themselves to quickly and effectively attract the right potential candidates. The LinkedIn algorithm applies this badge based on some important activities that indicate a company's continuous recruitment efforts.
Posting New Job Listings on a Regular Basis
Posting new job listings regularly is one of the main activities that activate the "Actively Recruiting" tag. If firms post job vacancies regularly, LinkedIn's algorithm picks up that they are recruiting.
Regular postings not only maintain the company's career opportunities current but also enhance its visibility of reaching potential candidates who narrow down their search to newly posted opportunities. The tag also adds strength to the notion that the company is serious about recruitment.
Interacting with Prospective Candidates
Directly interacting with candidates is another primary activity that initiates the "Actively Recruiting" tag. LinkedIn enables businesses to leverage tools such as InMails and connection requests to contact those who have not yet applied. This targeted contact indicates the interest of the company in particular candidates and boosts response rates.
For example, when hiring managers actively message potential candidates for job openings, LinkedIn's algorithm identifies this as a sign of active recruitment efforts and rewards the company with the tag.
ATS Updating
The Applicant Tracking System (ATS) is also updated regularly, which helps in triggering the "Actively Recruiting" tag. Keeping the ATS current with fresh candidate data, interview feedback, and hiring status indicates a company's organized and consistent efforts towards hiring.
This behavior allows LinkedIn's algorithm to identify that the company is managing its recruitment pipeline well, so that it does not lose its "Actively Recruiting" status. For instance, when recruiters regularly update the ATS, it informs LinkedIn that the company is actively monitoring and moving candidates throughout the hiring process.
By concentrating on these essential activities, businesses can take advantage of LinkedIn's algorithm to feature their hiring initiatives, entice potential applicants, and become a forward-thinking recruiter in a competitive labor market.
Why the Actively Recruiting Tag is Crucial for Recruiters
For recruiters, the Actively Recruiting tag is of immense value. It acts as a shortcut to enable them to identify companies who actively engage in recruitment efforts and looking to fill positions quickly. This provides a competitive edge by allowing recruiters to prioritise their outreach efforts to companies in urgent need of talent.
When the tag is shown on a company's page, it informs recruiters that the company is keen on making new hires. This can be especially helpful in tight job markets, as it allows recruiters to easily spot companies with aggressive recruitment plans, as opposed to companies with more passive hiring strategies. It basically streamlines the search for recruiters, conserving time and effort by pointing out organisations actively pursuing talent acquisition.
When a company is tagged as Actively Recruiting, it increases the likelihood that the company's job posts will appear higher in LinkedIn search results and enhance visibility. This increased visibility attracts more qualified candidates and ensures that job listings are not buried among thousand other postings. For recruiters, this translates into faster access to the right candidates and more efficient hiring processes.
By knowing what activities trigger the "Actively Recruiting" label, recruiters can tweak their hiring strategies so that they remain at the top and within reach of candidates. This enables them to keep a competitive advantage in identifying the best talent rapidly and efficiently.
Benefits of Actively Recruiting on LinkedIn: Maximizing Recruitment Impact
Attracting Qualified Candidates Quickly
The "Actively Recruiting" label has a major influence on the pace and caliber of recruitment drives. Through the indication of urgency, more qualified candidates, particularly those who are eager to move on, are urged to apply. Candidates are willing to apply if they notice a company is actively recruiting, as they believe their applications will be seriously considered.
For companies, this can result in an accelerated hiring turnaround time, and they will be able to fill vacancies with qualified candidates in less time. Posting job vacancies is not sufficient, though. Companies must have personal contact with potential candidates to keep the momentum going. This is where TexAu automation tools are utilised.
TexAu's LinkedIn Auto Connect feature can send customized connection requests to prospective candidates. Automating this process allows recruiters to interact with more candidates while still having a personal approach. This integration makes your job openings more visible and helps you reach candidates who may otherwise go unnoticed, speeding up your hire process.
Enhanced Candidate Recommendations
LinkedIn's algorithm is meant to recommend candidates based on activity on a company's page. If companies are tagged as actively hiring, the LinkedIn algorithm starts recommending similar profiles matching the company's job specification, making the search for qualified applicants an easier process.
TexAu's LinkedIn Profile Viewer enables recruiters to browse suggested profiles by the LinkedIn algorithm. By checking and interacting with these profiles, recruiters can instantly spot top prospects, saving time from manually sifting through potential candidates.
Streamlining Recruitment with Automation
Manually contacting candidates, follow-ups, and tracking responses may be time-consuming. TexAu automation enables companies to speed up this process, enabling them to contact more candidates with less effort and fewer human errors.
With TexAu's LinkedIn Auto Message, recruiters can personalize InMails to non-connections. This way, outreach is automated but personalized, having a consistent engagement level with potential candidates. This saves time for other important recruitment efforts and ensures outreach is efficient and effective.
How to Trigger the Actively Recruiting Tag
It takes persistent effort and engagement to trigger the "Actively Recruiting" tag. These are some steps that companies can follow to get more visibility and make LinkedIn notice their active recruitment efforts.
Post Job Listings Consistently
One of the best methods of indicating that your business is actively recruiting is by publishing job listings on a regular basis. Job seekers frequently search LinkedIn for fresh opportunities, and regular postings keep your business in front of a vast pool of potential candidates. Updating job posts on a regular basis not only initiates the "Actively Recruiting" tag but also maximizes the chances of your job openings being viewed by qualified candidates.
TexAu's LinkedIn Post Search Export makes it easy for recruiters to monitor the performance of their job postings. This automation is based on the analysis of post interactions, allowing recruiters to enhance job descriptions and posting techniques. Utilising this aspect, recruiters enhance visibility and garner more competent applicants.
Leverage LinkedIn InMails for Outreach
InMails are still the most powerful medium to reach out to candidates who do not have an existing connection. The "Actively Recruiting" badge raises the chances that your InMails will be visible and replied to, as job candidates can detect your company's eagerness in hiring.
Stay Responsive to Applications
Being responsive to candidates is crucial to keeping engagement and showing your company's true interest in hiring. Quick responses to applications are also important in initiating the "Actively Recruiting" tag, as it informs LinkedIn that your hiring efforts are active and continuous.
Top Strategies for Effective LinkedIn Recruiting
Optimise Job Postings
To select the right candidate, job postings need to be concise, clear, and compelling. Job descriptions should have relevant keywords, specific role expectations, and a clear description of the company culture. Steer clear of jargon and highlight what makes the job special.
TexAu's LinkedIn Post Search Export feature enables recruiters to harvest insights from high-performing job posts. Analysing what companies are doing well can help recruiters craft their job descriptions for increased engagement and visibility.
Make Use of Advanced Search Filters
LinkedIn's advanced search filters enable recruiters to narrow down their search according to location, skills, experience, and so on. By specifically searching, recruiters can save time and connect with the right talent.
TexAu's LinkedIn Profile Scraper does the job of fetching candidate information based on certain filters automatically. This integration simplifies the search process, allowing recruiters to find top talent without spending hours sifting through profiles.
Encourage Referrals
Employee referrals are among the best sources for finding excellent candidates. Incentivizing employees to refer candidates can significantly boost the possibility of hiring the ideal candidate for a position.
Use LinkedIn Ads
Targeted advertisements allow companies to reach candidates with particular job titles, skill sets, and geographies. With the use of LinkedIn advertisements, recruiters are able to widen their audience and bring in passive candidates who aren't actively looking for a new position.
Automate Recruitment Processes
Recruitment process automation saves time and minimizes human error. By automating candidate outreach, follow-ups, and engagement, recruiters can spend more time on relationship-building and finding the best fit for the job.
TexAu's LinkedIn Profile Activity Export delivers extensive insights into candidate activity. You can make your outreach more effective by seeing how candidates interact with your organization's content. This integration is an invaluable asset to streamline and optimise automated recruitment.
Proven LinkedIn Outreach Templates for Recruiters
Are you actively recruiting on LinkedIn? Recruiters can use these three outreach templates to approach their potential candidates as shown below:
1. Initial Connection Request Message (1 hour after connecting)
“Thanks for accepting {first_name}! I noticed you work as a {job_title}. Are you interested in a new opportunity? I’m building out our Sales Team at TexAu – and we’re looking for a Sales Development Representative. Let me know if you’re interested in learning more about the role? I'd love to connect and discuss further”.
Best regards, [Your Name].
2. Follow-Up Message (2 days after)
Hey {first_name} – Thought I’d send you a quick ping to see if you caught my last note?
Best regards, [Your Name].”
3. Final Message (if no response- 2 days after) -
“Signing off after this {first_name} – Not to worry if you’re currently not interested in a new opportunity. Out of interest, let me know if you know anyone who might be interested in the role? Keep in touch.
Best regards, [Your Name].”
TexAu Integration: LinkedIn Universal Profile Converter
The LinkedIn Universal Profile Converter from TexAu turns profile views into effective data that helps recruiters enhance their outreach communications.
Common Mistakes to Avoid While Actively Recruiting
While automation and outreach can drastically improve recruitment efforts, it's important to avoid common mistakes that can hinder success.
- Over-Automating Without Personalization: Automatic messaging requires unique content that addresses both industry-specific candidate traits and their individual profiles. Generic messages that arise from excessive automation technology reduce response rates in recruitment operations.
- Ignoring Candidate Responses or Feedback: Failing to interact with candidates after they submit feedback damages your organizational reputation and brand value. Always follow up on time.
- Relying Solely on Inbound Recruitment Strategies: Using only inbound recruitment strategies through job postings remains valuable, but candidates require direct contact through messages and network outreach.
How to Measure the Success of Your LinkedIn Recruiting Efforts
It’s crucial to monitor key metrics for tracking the success of LinkedIn recruitment efforts. These include:
Using TexAu for Analytics
TexAu’s LinkedIn Profile Activity Export and LinkedIn Post Search Export allow recruiters to collect detailed analytics and insights on candidate activity and job post engagement. By using these metrics, recruiters can refine their strategies to enhance their recruitment efforts.
- Response Rate: The response rate measures the number of candidates who react to your outreach communications.
- Application Conversion Rate: Measuring Application Conversion Rate shows the percentage of contacted candidates who submit application materials.
- Time-to-Fill: The standard duration for filling job vacancies begins with the first outreach until the hiring process ends.
- Engagement on Job Posts: The engagement rate for job posts should be measured by counting total views and the number of likes and comments.
The LinkedIn Profile Activity Export and LinkedIn Post Search Export from TexAu provide recruiters with comprehensive data about candidate behaviors and job post interactions. The metrics help recruiters develop superior recruitment techniques through strategic adjustments.
How TexAu Can Supercharge Your LinkedIn Recruiting
TexAu provides automation tools that enhance LinkedIn recruiting processes and streamline your operations. The automated system of TexAu enables you to optimize your recruiting scale by sending connection requests and personalized InMails along with automated follow-up communications. LinkedIn Profile Activity Export together with LinkedIn Group Member Extractor provide detailed behavioral analytics about candidates so recruiters can base their hiring decisions on solid proof.
Recruiters who use TexAu can automate various tasks through their integrations, allowing them to spend more time building connections with premium talent.
Conclusion: Embrace the "Actively Recruiting" Tag for Smarter, Faster Hiring
An "Actively Recruiting" tag on LinkedIn helps organizations convey recruitment time sensitivity and promotes easier candidate sourcing. Recruiters benefit from LinkedIn tools combined with TexAu automation features to acquire top candidates through accelerated engagement which improves their hiring administration.\
TexAu provides the powerful automation solution for your LinkedIn recruitment strategy and enables mass recruitment scale-up to accelerate recruiting speed.
