In an era where efficiency, personalization, and engagement we keep struggling, LinkedIn automation is the next-level innovation. By now, you've probably heard of it and you already know its value for outreach and lead generation. No more wasted hours of manual messaging and truly skyrocket your social selling strategy.
Imagine not having to message your leads one by one and instead automating connection requests, follow-ups, and interactions with hundreds of prospects daily—all while ensuring personalization.
But now, you might be thinking:
Do I really need a bunch of LinkedIn tools to manage my accounts? What exactly can I automate? Is it even safe?
Relax! You are in the right place. you’ve just found everything you need to know about LinkedIn message automation. Let’s dive in!\
What is LinkedIn Message Automation?
First things first, what is LinkedIn message automation, exactly, and where does one begin?
In a nutshell, LinkedIn messaging automation means sending messages (connection requests, follow-ups, InMails, etc.) through automation tools like TexAu, eliminating the need for manual outreach while still maintaining personalization.
The primary reason to simplify lead generation and increase sales efficiency is to automate.
Why do all the heavy lifting when automation can expand your LinkedIn network effortlessly and build your network 10x faster?
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Why It’s Important
You already know that the numbers don’t lie.
More Leads, Less Work. Here’s the Data to Prove Automation Works
- Searching for leads? You are not alone in this. 79% of B2B marketers are using it for lead generation, according to the Sales report of 2024.
- Want more replies? According to HubSpot’s 2024 Sales Trends Analysis, just by automating your follow-ups, your response rate can jump by 30%
- Struggling with LinkedIn outreach? LinkedIn automation deliver 72% connection acceptance and 49% reply rates as per LinkedIn B2B Marketing Benchmark 2024
- Why waste time when you work smarter? Companies using TexAu for LinkedIn automation get 4x more responses than manual outreach!
Why Automate LinkedIn Messaging?
1. Scale Without Losing Personalization
Using LinkedIn automation, you can simplify with customization options like [First Name], [Company], and [Role], removing the hassle of manual outreach.
Example:
****“Hi [First Name], I enjoyed your recent post on [Topic]. I wanted to share this resource that might align with your thoughts.”
Result: Scale your outreach with automation by reaching out to hundreds of business contacts daily with automated messages without sacrificing personalization. To maximize engagement, use LinkedIn Auto Comment to interact with audience responses and boost visibility.
2. Reclaim Valuable Time for High-Value Tasks
This is one of the main benefits. At this stage, it's not about doing less, it’s about being efficient. LinkedIn automation tools can help you save hours, if not days or months, of writing the same outreach cold messages and finding your target audience. Let’s be real: There are a lot of mindless and boring lead-generation tasks we have to endure through as marketers and sales teams. Some things should be automated and some things that shouldn’t.
As a best practice, you automate repetitive, manual tasks with LinkedIn automation tools.
At its essence, social selling is about building a relationship and engaging a prospect. So, you shouldn’t automate conversations between you and your leads. Too many people already do this and that’s why LinkedIn automation gets a bad rep.
Instead, you should be automating things like: Checking out profiles, sending connection requests, reaching out to your prospects, sending personalized connection requests to prospects and people in your industry if they belong to a particular LinkedIn group, or attended a LinkedIn event.
TexAu Tip: LinkedIn Auto Post helps schedule and publish LinkedIn content, ensuring consistent engagement with your audience.\
3. Improve Engagement Through Consistent Follow-Ups
Let’s assume you know exactly where your target audience is active. It might be a LinkedIn group, Facebook group, or even a comments section of a well-known industry influencer.
Easy option?
You can copy-and-paste their names into the LinkedIn search or you could manually search their names on LinkedIn one by one. Or, instead of wasting time, you can automate this entirely.
As an example, a sales person once used LinkedIn message automation to target people from a Facebook group and gained:
- 72% acceptance rate
- 49% reply rate to follow-ups
- 42 booked demos
Pretty high LinkedIn lead generation rate, don’t you think?
This worked because a sales person had an ideal customer profile (ICP) well-defined, understanding their pain points, interests, and industry challenges. Instead of messaging each person manually, you can automate outreach.
TexAu Tip:
Automate your follow-up sequences using LinkedIn Auto Message to ensure timely and consistent outreach without losing the personal touch.
Result: Businesses report 4x more responses with automated smart sequences powered by LinkedIn Automation.
How to Use ChatGPT to Turn Conversations Into Conversions
When it comes to lead generation via automated LinkedIn messages, there is more than one way to use Chat GPT.
It’s excellent for creating good content – very fast. I love it because it gives you exactly what you ask for, and you can implement it straight away.
We’ve tested different ways you can step up the game to not only automate LinkedIn messages but also benefit more from many LinkedIn functions without having to rely on other tools.
While many people mainly use ChatGPT for writing, it can also be of huge help when it comes to your automated LinkedIn messaging, outreach, and general lead generation.
Improve your LinkedIn profile with ChatGPT
ChatGPT helps you rewrite your entire profile in just a few seconds and optimize your headline, summary, bio, and posts.
It can do the same with a LinkedIn page related to your business.
But, as is the case with social media platforms, what will strengthen your online presence is interaction with potential leads and other profiles that will boost your visibility.
Chat GPT can help you with:
- Optimizing every piece of content on your profile
- Writing engaging posts for your feed
- Rewriting top posts from the best creators
- Automate other LinkedIn activities such as commenting on hot topics
Use TexAu’s LinkedIn Auto Post to schedule and publish LinkedIn content automatically, ensuring consistent engagement while you focus on outreach.
Find your leads with AI
Isn’t ChatGPT just a content-writing AI?
It is far more than that.
ChatGPT is getting smarter by the day, and it can also help you with
- detecting hot leads
- managing leads
- updating your database in Google Sheets
- preparing the final contacts for you to send bulk messages in seconds.
Think of it as another asset to your sales team.
Use TexAu’s LinkedIn People Search Export to extract and segment high-value leads from LinkedIn searches, ready for automation.
You can use ChatGPT for unlimited lead-generation campaigns—inbound and outbound—across social media platforms and especially for automated LinkedIn messaging.\
Create personalized LinkedIn messages using GPT and AI
There are different ways you can boost your LinkedIn outreach efforts using ChatGPT and personalized LinkedIn messages, like: Personalise LinkedIn outreach directly in Google Sheets, Personalise based on LinkedIn profile, or Personalise based on the post engagement
Here’s how to use Chat GPT to create icebreakers in seconds.
First, you can collect all the data from the leads. Then, use the GPT extension for Google Sheets and get the output.
Your database is now ready to automate LinkedIn messages with LinkedIn Auto Message, helping you reach out to new leads with a personalized approach.
How to Prepare for LinkedIn Automation
1. Optimize Your LinkedIn Profile
The very first thing people will do when they receive your message is to check your profile. Make sure your profile, tagline, summary, and content align with your brand.
Use Automation like the LinkedIn Profile Scraper to gather data and ensure your profile aligns with industry best practices.
2. Define Your Ideal Customers
Having the right target audience can make or break your efforts to automate LinkedIn messages. People are tired of being retargeted with the same outreach methods that sound spammy and try to sell with the first message. Make sure you have a clear persona and know what their pain points are.
Using advanced filters, advanced search filters, and tools like search URL functionality, identify ideal customers based on: CTOs, Founders, SaaS or locations North America, Europe, etc.
By using automations such as LinkedIn People Search Export, you can filter down prospects by roles, industries, and activities.
3. Build a Strategic Approach
People often start selling themselves in the very first connection request. People on LinkedIn detect spam a mile away. Efficient LinkedIn messages are the ones that prioritize your leads and then include a partnership proposal.
Clearly outline your objectives—whether it’s increasing messages per day, engaging business contacts, or booking demos—all achievable through LinkedIn Automation.
4. Create a stunning LinkedIn content plan
One of the ways to strengthen your brand is to increase your LinkedIn activities. This is something that Chat GPT can help you with. Write engaging posts, mimic the best influencer practices, and actively interact with relevant brand representatives in the industry.
By using TexAu’s LinkedIn Auto Comment, you can connect with influencers, relevant brand ambassadors in the industry.
How To Automate LinkedIn Messages With Personalization Tags like a Pro
If you want to stand out and start generating leads through connection requests, you need to start personalizing your LinkedIn messages. Most people skip this step and that’s where they go wrong. For what it’s worth, just about everyone can personalize LinkedIn messages with the first name and last name mentions.
It’s nothing new here. You need to do better than that.
Here’s how:
Personalization tags
Below are the different personalization tags you can use that will grab information from your prospect’s LinkedIn profile:
- {first_name}
- {last_name}
- {job_title}
- {company_name}
Use TexAu’s LinkedIn Profile Scraper to extract detailed prospect data from LinkedIn profiles. By adding relevant lead information, your messages become personalized and compelling.
For example, one of the leading companies wanted to target bloggers who had written about LinkedIn automation tool alternatives. Instead of generic outreach, he used TexAu’s LinkedIn Profile Scraper to collect relevant information and created hyper-personalized LinkedIn messages based on their recent posts, job titles, and industries.
Campaign results:
- Connection request accepted – 69%
- Responded on follow-ups – 83%
Use TexAu’s LinkedIn Message Scraper to analyze response rates and optimize which messages get the highest engagement.
3 Proven Campaigns to Boost Your Outreach
Your LinkedIn automated messages will only be effective if you’re targeting the right people.
Here are a few of my favorite campaigns that are incredibly simple yet still get proven results.
1. Content retargeting growth hack for a 72% connection request acceptance rate
Here’s what you can do:
Find a viral post from a popular influencer your target audience looks up to. Copy the link to the post, paste it into TexAu, and automatically reach out to everyone who liked or commented.
A content strategist gained a 72% acceptance rate and a 40% response to the follow-ups with this strategy.
Leverage TexAu’s LinkedIn Post Scraper to extract comments and interactions from a viral LinkedIn post. Then, you can use LinkedIn Post Likers Export to gather users who liked the post for better results.
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2. Website visitors growth hack for a 60%+ acceptance rate
Leads visiting your website are considered high intent and of high quality.
So, it’s best to concrete their interest in your offering by using this opportunity to reach out to them via an automated LinkedIn message.
Step 1: Find and target high-intent visitors who fit your perfect customer profile.
Step 2: Extract these visitors and further refine the list that matches your target ICP (e.g., Marketing Managers, SaaS Founders, or Decision-Makers).
Step 3: Export your filtered list into TexAu to launch a LinkedIn outreach campaign, like so:
Use TexAu’s LinkedIn Profile Scraper to extract LinkedIn profiles of the website visitors.
Then, use TexAu’s LinkedIn Auto Message to automatically send them connection requests and follow-up messages.
3. LinkedIn Sales Navigator growth hack
Sales Navigator and its advanced search filters help you drill down prospects who match your specific ICP.
Sales Navigator and its advanced search filters help you drill down prospects who match your specific ICP.
Step 1: Use LinkedIn Sales Navigator to filter and create a list of ideal prospects.
Step 2: Extract these prospects into TexAu.
Step 3: Launch a LinkedIn outreach campaign using personalized connection requests.
Use TexAu’s LinkedIn Sales Navigator Account Search Export to extract high-quality leads from Sales Navigator searches.
How to Measure the Success of LinkedIn Automation
To optimize LinkedIn automation, businesses must track performance, analyze efficiency, and adjust strategies based on data insights. Simply automating outreach without measuring its impact can lead to wasted efforts and potential account restrictions. Below, we break down how to measure LinkedIn automation success effectively.
Key Performance Indicators (KPIs) to Track
Connection Acceptance Rate
This measures how many of your connection requests are accepted. A high acceptance rate indicates that your outreach is relevant and well-targeted, while a low rate suggests that your messaging or targeting needs adjustment.
What to Look For: If less than 30% of your connection requests are accepted, try personalizing messages, engaging with prospects’ content before reaching out, or refining your targeting criteria.
Conversion Rate from Outreach
This KPI measures the prospects that convert or take action after engaging, such as scheduling a call, joining a webinar, or requesting for more details.
What to Improve:
- Your CTA (call to action) should be clear, compelling, and action-driven
- Follow up strategically, by offering insights rather than just asking for a reply.
Profile Visit Rate
A large number of profile visits means people are taking interest. If prospects checks your profile but don’t accept connections or respond to your messages, it means you need to optimize your LinkedIn profile.
How to Improve:
- Optimize your LinkedIn profile headline to attract the audience.
- Ensure your summary is compelling and audience-focused.
- Highlight a post or document that adds credibility to attract the right audience.
Engagement on Posts and Content
Tracking likes, comments, and shares on LinkedIn posts is essential if your goal is to build brand awareness. High engagement means the audience sees value in your content, while low engagement means you need to refine your approach or content.
Ways to Boost Engagement:
- Keep posting insights, updates and personal stories that resonate with your target audience.
- Ask thought-provoking questions to encourage responses.
- Leverage automation tools for scheduling your content to ensure consistency.
Conclusion: Mastering LinkedIn Automation
LinkedIn Automation Doesn’t Have to Be Hard. With TexAu, setting up a campaign takes less than 5 minutes, and you don’t even have to write your outreach templates. You can just plug-and-play proven cold outreach messages to streamline your LinkedIn lead generation efforts. And we’re always providing insights and case studies—based on what works best in LinkedIn automation.
Ready to start generating leads on LinkedIn? LinkedIn Automation transforms how marketing and sales teams connect with potential customers.
By leveraging automation, applying detailed analytics, and aligning content strategies with multi-channel campaigns, businesses optimize outreach efforts and achieve unparalleled results.
Whether targeting business contacts or enhancing your company’s marketing efforts, LinkedIn Automation ensures impactful and measurable outcomes.
Ready to take your LinkedIn outreach to the next level? Start leveraging TexAu’s powerful automation tools today!
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