TexAu vs Clay
The wedge isn't enrichment. It's everything you do with the enrichment.
Clay is the most powerful data canvas in GTM. We respect it. But Clay enriches — TexAu enriches and runs the actions. Plus, every TexAu workflow has a REST endpoint and an MCP tool. Clay's API is gated. That's the wedge.
Honest, first
Where Clay wins
The most powerful canvas in GTM
If you're an ops engineer who wants to wire seven signals into a custom scoring formula across five providers with branching logic, Clay's canvas is the best tool for that work.
Massive ops-team mindshare
Clay has built the strongest community of GTM engineers in the space. Templates, recipes, mutual-aid Slack channels — there's a cultural moat.
Deep enrichment options
12+ providers, signal sources, AI columns, conditional logic. The substrate Clay built is real and well-engineered.
Where TexAu wins
Three claims. Each one specific.
1. Real execution depth
Clay enriches data. TexAu enriches data and runs the actions: search people, find phone numbers, send LinkedIn DMs, push to Smartlead, log activities to HubSpot. 200+ column actions, including 50+ outbound and CRM-write actions Clay doesn't ship.
2. Pay-on-match pricing
Clay charges per credit attempted — failed lookups still cost. TexAu charges per successful match; failed lookups cost zero. Lead search on Apollo, LinkedIn, and Sales Navigator is credit-priced like every other action, with the per-result rate published in the action catalog.
3. API + MCP-native
Every TexAu action is a REST endpoint at api.texau.com/v1 and an MCP tool at mcp.texau.com/mcp. Clay's API is gated to enterprise. If you're shipping enrichment in your product, the moat moves to whoever your code can call directly.
Side by side
| TexAu | Clay | |
|---|---|---|
| Interface | Table-first, right-click actions | Canvas with nodes and connectors |
| Enrichment waterfalls | Pre-tuned, hidden providers | Build-your-own |
| Data sources cascaded | 12, source-attributed | 10+, attributable |
| Failed lookup cost | Zero | Charged |
| Lead search sources | Apollo, LinkedIn, Sales Nav (credit-priced) | External or BYO |
| Outbound actions | Smartlead, Instantly, Lemlist, Apollo Sequences, HeyReach | Limited; mostly export |
| LinkedIn actions | DMs, connections, profile views, comments | Via integrations |
| CRM sync | Bidirectional, field-level, audit-logged | Push-focused |
| GTM Co-Pilot | Plan-then-approve table builder | Limited templates |
| REST API | Every action, every plan | Enterprise gate |
| MCP server | Native, every plan | Not available |
| Free tier | Yes — actions on every tier | Limited |
| Best for | Agencies, founders, GTM teams, GTM engineers | Ops engineers |
The math
Pricing math
| TexAu | Clay | |
|---|---|---|
| Entry model | $99/mo Pro (monthly) | Tiered plans with credit usage |
| Failed lookups | Not charged | Can consume credits on attempts |
| Prospecting actions | Credit-priced per result (Apollo, LinkedIn, Sales Nav) | Usually credit-based or external tooling |
| API + MCP access | Included at entry tier | API gated; no public MCP server |
| Execution depth | Includes enrichment + CRM/outbound pushes | Primarily enrichment and routing |
FAQ
Questions teams ask when comparing TexAu and Clay
- Who should choose TexAu over Clay?
- TexAu is usually the better fit for agencies, founders, and GTM teams that need search, enrichment, verification, and CRM/outbound execution in one workflow, plus API and MCP access for GTM engineers.
- Can I run TexAu and Clay side by side first?
- Yes. Use the free tier to test both tools on the same list and compare match quality, speed, and total workflow depth before committing.
- Is API and MCP access included?
- Yes. TexAu API and MCP are available from the entry tier so GTM engineers can ship integrations without enterprise gating.
Also compare
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Run them side by side. The free tier is the answer.
The fastest comparison is to run TexAu and Clay on the same list.