Intent Data

Intent data signals which accounts are actively researching your category — content consumption, search behavior, peer-review activity — and it's the most actionable layer in modern outbound.

What is intent data?

Intent data is the set of behavioral signals that suggest an account is in-market for a solution. It includes content consumption on third-party sites (G2, TrustRadius, vertical publications), search activity around relevant terms, hiring signals (a role being posted), tech-stack changes, and direct engagement with your owned content.

Vendors like Bombora, G2 Buyer Intent, 6sense, and Demandbase aggregate intent at the account level; first-party intent is what your own site, product, and content reveal.

Why it matters

Outbound to in-market accounts converts dramatically better than blind outbound
Lets you spend SDR time on the hot 10% of your list, not the lukewarm 90%
Closes the timing gap between "we have a need" and "we hear from a vendor"

How to use it

Filter your prospect list to only accounts with elevated intent on relevant topics
Pair with first-party signals (visited pricing page, opened a ToFu asset) for a stronger composite score
Trigger sequences the moment intent spikes, not the next quarter

How TexAu helps

Pull intent signals into TexAu workflows, layer on enrichment and AI scoring, and trigger outreach automatically when an account crosses your intent + fit threshold.