Data Source

A data source is any system that produces data you ingest — your CRM, your product analytics, an enrichment provider, an intent vendor, a webhook from a partner.

What is a data source?

A data source is the upstream system from which data enters your pipeline. In GTM the relevant ones are: CRM, marketing automation, sequencer, ad platforms, product analytics, billing, support, enrichment providers, intent providers, and any webhook publisher (form vendor, calendar, partner).

Why it matters

Every report and every automation has lineage back to one or more sources — knowing them is the start of debugging
Source-of-truth conflicts (which system "owns" account ownership?) are governance decisions, not technical ones
Sources have different freshness, completeness, and licensing constraints

What to track per source

Refresh frequency / latency
Cost (per call, per record, flat)
Match rate against your data
Licensing / usage restrictions (especially for AI training)
Owner inside your team

How TexAu helps

TexAu connects to dozens of upstream sources — LinkedIn, Sales Navigator, Apollo, ZoomInfo, Clearbit, intent vendors, your CRM — and unifies them inside one workflow surface where you can pick the right source per use case.