Account Warm-up
Account warm-up is the process of gradually building a sender or social account's reputation so that platforms trust its activity and don't flag it as spam or automation.
What is account warm-up?
Account warm-up is the practice of gradually ramping up a new email or LinkedIn account's activity over days or weeks so that the platform's trust signals build up before the account is used for outreach at scale. Skip this step and you'll burn a domain or get a LinkedIn account restricted within 48 hours.
Why it matters
- Cold mailboxes hit spam folders almost immediately if they send 50+ emails on day one
- LinkedIn restricts new accounts that suddenly send 30 connection requests/day
- Warm-up builds the engagement history (opens, replies, profile views) that platforms read as "this is a real human"
How a healthy warm-up looks
- Email: start at 5–10 sends/day, ramp 5–10/day until you hit your target volume; pair with reply automation that simulates real conversation
- LinkedIn: profile views first, then likes/comments, then connection requests, then messages — over 2–3 weeks
- Authenticate the domain (SPF, DKIM, DMARC) before any warm-up traffic flows
How TexAu helps
Use TexAu workflows to schedule a controlled ramp of low-risk LinkedIn activity (profile views, post engagement) before opening connection-request automations. For email, integrate a warm-up provider into the same operational dashboard so warm-up status feeds into deliverability and sequence-throttle decisions.
Related