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Automated Lead Generation

Automated lead generation uses workflows, scrapers, and AI agents to discover, qualify, and load new prospects into a sales pipeline without manual list-building.

What is automated lead generation?

Automated lead generation is the practice of using software — scrapers, enrichment APIs, AI agents — to continuously surface new prospects that match an ICP, instead of having SDRs hand-build lists in a spreadsheet. The output is a steady stream of qualified contacts ready for outreach.

Why it matters

  • An SDR can hand-build maybe 50–100 well-researched leads a day; automation can produce thousands
  • Frees the human SDR to do the high-leverage work: personalization, calls, pipeline progression
  • Makes ICP iteration faster — change the rule, re-run the search, see what comes out

What a modern automated lead-gen flow looks like

  1. Pull a list of companies that match firmographic + intent criteria
  2. Enrich each with a waterfall (multiple providers, best result wins)
  3. Find the right contacts inside each company by job title and seniority
  4. AI-score each lead against ICP and toss the bottom 70%
  5. Push the survivors into the sequencer with a personalized opening line

How TexAu helps

TexAu was built for exactly this loop — connect LinkedIn, Sales Navigator, Apollo, and other sources into one workflow, run waterfall enrichment, score with AI Column, and push to your CRM or sequencer. The MCP server lets AI agents drive the same loop programmatically.

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