Email Campaign
An email campaign is a coordinated set of email sends — one or many — designed to drive a specific outcome for a defined audience within a defined window.
What is an email campaign?
An email campaign is the unit of an email program: one or more sends, targeted to a specific audience, designed around a specific message and outcome, with a start and end. Newsletters, product launches, webinar promotion, end-of-quarter outbound pushes — all campaigns.
Why it matters
- The level at which most reporting and learning happens
- Forces explicit goal-setting (what does success look like for this campaign?)
- The unit of A/B testing and iteration
Anatomy of a B2B campaign
- Goal: meetings, demos, signups, content downloads
- Audience: defined segment, sized realistically against expected reply rate
- Message: subject, preview text, body, single CTA
- Cadence: single send vs. multi-step sequence
- Measurement: which metric decides if it worked
How TexAu helps
Build the audience inside a TexAu workflow with enrichment + scoring, then push the segmented list and personalized openers to your sequencer to execute the campaign.
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