Pay As You Go
Pay-as-you-go is a usage-based pricing model where customers pay for what they consume — API calls, enriched records, sends — instead of a fixed monthly seat or tier.
What is pay-as-you-go?
Pay-as-you-go (PAYG) is the pricing model where the customer is billed proportionally to consumption: enriched records, API calls, GB processed, messages sent. It contrasts with seat-based or tier-based pricing where the bill is the same whether you used the product heavily or not at all.
Why it matters
- Aligns cost to value — heavy users pay more, light users aren't over-charged
- Removes the "do I need to upgrade my tier?" friction common in tier pricing
- Particularly common in API-first and AI-cost-pass-through products
Pros and cons
- Pro: lower barrier to start, fair to small users
- Pro: scales naturally with customer success
- Con: less predictable bill — buyers like predictability for budgeting
- Con: invites cost-control behavior that may suppress useful usage
How TexAu helps
TexAu offers usage-based pricing for enrichment and AI Column operations alongside flat workspace plans — pay for what you process, with hard limits and alerts to keep budgets in check.
Related