What is lead generation?
Lead generation is the broad function of creating new prospects for sales. The mix typically includes: inbound (content + SEO + paid demand-gen), outbound (cold email + LinkedIn + cold calling), partnerships (co-marketing, channel), events (webinars, conferences), and product (PLG signups, free tools).
Why it matters
- Every revenue forecast starts with a lead-volume assumption
- Diverse sources reduce single-channel risk
- Quality matters more than volume — bad-fit leads drag the whole funnel down
Inbound vs. outbound vs. PLG
- Inbound: earned, slow to build, compounds over time
- Outbound: controllable, scalable with ops investment, signal-driven in 2026
- PLG: product-led; users become leads through usage signals
Modern lead-gen stack
- Data sources (LinkedIn, Sales Nav, Apollo, ZoomInfo)
- Enrichment + verification
- Scoring (AI-assisted)
- Sequencer + multi-channel execution
- CRM as system of record
How TexAu helps
TexAu owns the prospecting → enrichment → scoring → handoff portion of the lead-gen stack — surface fit accounts from any source, enrich with the signals that matter, score against your ICP, and push the qualified survivors to your sequencer or CRM.
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