Lead Generation

Lead generation is every activity that produces a new prospect record for the sales pipeline — inbound forms, outbound prospecting, paid ads, partnerships, events.

What is lead generation?

Lead generation is the broad function of creating new prospects for sales. The mix typically includes: inbound (content + SEO + paid demand-gen), outbound (cold email + LinkedIn + cold calling), partnerships (co-marketing, channel), events (webinars, conferences), and product (PLG signups, free tools).

Why it matters

Every revenue forecast starts with a lead-volume assumption
Diverse sources reduce single-channel risk
Quality matters more than volume — bad-fit leads drag the whole funnel down

Inbound vs. outbound vs. PLG

Inbound: earned, slow to build, compounds over time
Outbound: controllable, scalable with ops investment, signal-driven in 2026
PLG: product-led; users become leads through usage signals

Modern lead-gen stack

Data sources (LinkedIn, Sales Nav, Apollo, ZoomInfo)
Enrichment + verification
Scoring (AI-assisted)
Sequencer + multi-channel execution
CRM as system of record

How TexAu helps

TexAu owns the prospecting → enrichment → scoring → handoff portion of the lead-gen stack — surface fit accounts from any source, enrich with the signals that matter, score against your ICP, and push the qualified survivors to your sequencer or CRM.