Email Tracking
Email tracking is the per-message instrumentation — opens via tracking pixel, clicks via wrapped links, replies via mailbox sync — that powers engagement metrics.
What is email tracking?
Email tracking is how a sender knows what happened after a message went out: a 1×1 pixel detects opens, wrapped links detect clicks, mailbox integration detects replies. The data flows back to dashboards, scoring engines, and triggers.
In 2026 open tracking via pixel is largely degraded — Apple Mail Privacy Protection pre-fetches every pixel — so opens are noisy. Click tracking and reply tracking remain reliable.
Why it matters
- Active engagement (clicks, replies) is the most reliable buying signal in outbound
- Tracking feeds AI scoring and triggered automations
- Without tracking, "did this campaign work?" is unanswerable
Privacy and compliance
- Be transparent — most modern sequencers are; many regions require it
- GDPR has no specific anti-tracking rule but expects lawful basis for any tracking that processes personal data
- Open tracking opt-out is increasingly common at the recipient level (Apple) and respected by reputable senders
How TexAu helps
Pipe click and reply events from your sequencer into TexAu tables, then use AI Column to score engagement intensity per prospect — clicks weighted higher than opens, replies highest of all.
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