Event-Driven Automation

What is event-driven automation?

Event-driven automation is the workflow pattern where the trigger is a real-world event (a webhook fires, a record changes, a button is clicked) rather than a clock. The system reacts immediately, often in seconds, not minutes or hours.

Why it matters

• "Speed to lead" is a real driver of conversion — minutes matter for inbound
• Triggered touches feel timely and human; scheduled touches can feel mechanical
• Enables the modern signal-driven outbound playbook (job change → outreach within the hour)

Event-driven vs. scheduled vs. real-time

• Scheduled: cron-style, every X minutes or daily
• Event-driven: webhook-triggered the moment X happens
• Real-time: continuous streaming; rarely needed in GTM

How TexAu helps

Trigger TexAu workflows from any webhook — a form submit, a Stripe event, a Slack command, an outbound reply — so enrichment, scoring, routing, and personalized outreach happen the moment a signal lands, not on the next batch.