Multi-Channel Outreach
Multi-channel outreach combines email, LinkedIn, phone, and (sometimes) SMS or direct mail into a coordinated sequence — lifting reply rates over single-channel by significant margins.
What is multi-channel outreach?
Multi-channel outreach is the practice of contacting the same prospect across more than one channel as part of a single coordinated play. A typical sequence might be: email day 1, LinkedIn view + connection day 3, email day 5, voice note day 7, phone day 10.
Why it matters
- Reply rates on multi-channel sequences typically 2–3× single-channel rates
- Different prospects respond to different channels — multi-channel covers more of them
- Channel switching feels human and persistent without feeling spammy
What good multi-channel looks like in 2026
- LinkedIn presence first (profile view, like, comment) before any DM or connection request
- Email cadence respects engagement signals — pause on reply or click-to-pricing
- Phone reserved for hottest leads (responded, clicked pricing, visited site)
- Each touch acknowledges the others — "I sent a note last week and shared a quick LinkedIn message — wanted to make sure this landed"
How TexAu helps
Coordinate LinkedIn workflows and email sequences from one TexAu workflow — engage on LinkedIn first to warm the prospect, then push email touches with awareness of LinkedIn engagement signals.
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