Trigger-Based Automation
Trigger-based automation runs the moment a defined event occurs — a job change, a website visit, a CRM stage move — turning static workflows into responsive, signal-driven plays.
What is trigger-based automation?
Trigger-based automation is the workflow pattern where the next action is gated on a specific event. Instead of "send everyone email B three days after email A," it's "send email B three days after A unless they've clicked, in which case route to AE." The result is workflows that adapt to what each prospect actually does.
Why it matters
- Replaces "spray everyone" sequences with personalized, behavior-aware paths
- Critical to signal-driven outbound — the right outreach the day a job change posts
- Lifts conversion at every stage by aligning action to intent
Common triggers in GTM
- Job change detected → re-engage
- Website pricing-page visit → AE alert
- Inbound form fill with ICP score above threshold → same-day call task
- Reply detected → exit sequence, route to rep
- Funding announcement → outbound priority bump
How TexAu helps
Compose multi-step trigger-based workflows in TexAu — each step branches on enrichment data, behavioral signals, or AI scoring outputs, so every prospect gets the path that matches their context.
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