Prospect List
A prospect list is the curated set of accounts and contacts you're actively reaching out to — built from ICP criteria, enriched, scored, and ready for sequencing.
What is a prospect list?
A prospect list is the working list of named accounts and contacts an outbound team is currently pursuing. Different from "every name in the CRM" — a prospect list is curated, scored, enriched, and segmented to match an active campaign or play.
Why it matters
- The unit of outbound execution — every sequence runs against a list
- Quality of the list dictates quality of the campaign more than copy does
- Treating it as a project (built, run, retired) prevents the "we've emailed this person 8 times this year" mess
What makes a list great
- Tight ICP alignment — every name fits the criteria
- Verified contact info — no bouncy emails dragging deliverability down
- Enriched with personalization fuel (recent post, hire, funding)
- Sized realistically against expected reply rate and rep capacity
How TexAu helps
Build and refresh prospect lists from any source (LinkedIn, Sales Navigator, Apollo) inside one workflow with enrichment, AI scoring, and dedup baked in — push to your sequencer when ready.
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