Trigger
A trigger is the event that starts an automation — a form submit, a CRM update, a webhook, a scheduled time — the entry point every workflow defines first.
What is a trigger?
A trigger is the event that initiates a workflow. Common GTM triggers: a new form submission, a CRM record change, an inbound webhook, a scheduled cron, a manual run, a completed upstream workflow. Without a trigger, an automation is just a set of dormant rules.
Why it matters
- Trigger choice defines latency — schedules are slow, webhooks are immediate
- Wrong trigger = automation that fires too often, too rarely, or on the wrong events
- The right trigger is usually obvious in retrospect; investing time to pick well saves rework
Common trigger types
- Schedule — every X minutes / daily / weekly
- Webhook — external system fires the workflow
- Record-change — CRM field update, status change, lifecycle stage move
- Manual — operator presses run
- Upstream — another workflow finishing
How TexAu helps
TexAu workflows accept triggers from any webhook, run on schedule, or chain off prior workflows — so signal-driven outbound, scheduled enrichment, and event-triggered routing all live in one builder.
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