User Engagement Metrics
User engagement metrics measure how actively users interact with your product or content — sessions, feature usage, time-in-app — and they predict retention, expansion, and PQL conversion.
What are user engagement metrics?
User engagement metrics quantify how actively a user interacts with your product, content, or messaging. Common metrics: DAU/WAU/MAU, sessions per user, key feature adoption, time-in-app, content depth, return frequency. They're the leading indicator for almost every downstream outcome — retention, expansion, churn, PQL conversion.
Why it matters
- Engagement drops weeks before churn shows up in revenue
- Expansion candidates surface from engagement patterns
- PLG companies measure and operate almost entirely from these metrics
What to track
- Activation: % of new users hitting key first-value milestones
- Engagement intensity: sessions per active user, key features per session
- Retention: week-1, week-4, month-6 cohort curves
- Depth: % of users using more than one or two key features
- Recency: days since last meaningful action
How TexAu helps
Pipe product engagement signals into a TexAu table, layer on enrichment and account context, and use AI Column to score who's a PQL, who's an expansion target, and who's at-risk — turning raw engagement data into routed sales actions.
Related