Verification
Verification confirms a piece of data is genuine — an email actually receives mail, a phone actually rings, a person actually exists at that company — beyond just looking syntactically correct.
What is verification?
Verification is the act of proving a value is real and current, not just well-formatted. For email, that means SMTP-level checks plus catch-all and risk detection. For phone, line-type and DNC checks. For company, registry lookups. For person, cross-source confirmation across LinkedIn, company site, and other public sources.
Why it matters
- Validation says "this looks right"; verification says "this is right"
- The difference between healthy deliverability and a tanked sender reputation
- Compliance often demands verified, not just formatted, contact data
Where to verify
- At list import
- At the source of every enrichment add
- Before every cold send
- Periodically on long-lived records (data decay is real)
How TexAu helps
Built into the waterfall enrichment pipeline — every email validated and verified before it reaches downstream systems, with risk scoring (catch-all, role address, free-mail) flagged so you can choose your send policy per segment.
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