Performance Metrics
Performance metrics are the numbers a team uses to measure whether the work is working — picked deliberately to align with goals and keep everyone rowing in the same direction.
What is a performance metric?
A performance metric is any number a team agrees to track because it tells them whether they're making progress on a goal. Good metrics are aligned with business outcomes, hard to game, and easy to interpret. Bad metrics get optimized at the expense of the underlying goal (Goodhart's Law).
Why metric choice matters
- Teams optimize what they measure — pick the wrong metric and you'll get exactly that wrong outcome
- Too many metrics = no metric; pick the 3–5 that matter most
- Metrics should map up to revenue or customer outcomes, not just activity
Categories of GTM metrics
- Activity: sends, calls, meetings booked
- Engagement: reply rate, click rate, demo conversion
- Quality: MQL→SQL rate, win rate, deal size
- Efficiency: CAC, payback period, productivity per rep
How TexAu helps
Pipe TexAu workflow outputs (enrichment volume, AI scoring distributions, sequence engagement) into your reporting layer so the metrics that drive prospecting decisions sit alongside downstream pipeline metrics.
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