Spam Score
Spam score is a numeric estimate of how likely a message is to be classified as spam — based on content, sender reputation, list quality, and dozens of other deliverability signals.
What is spam score?
Spam score is a composite probability that a message will be flagged as spam by inbox providers. Tools like Mail Tester, GlockApps, and most modern sequencers compute it from the message body, headers, authentication, sender reputation, and recipient list traits.
Why it matters
- Score above the danger threshold = the campaign quietly underperforms
- Lower-scoring sends inbox at far higher rates, lifting every downstream metric
- Easier to fix in pre-flight than to recover after the campaign damages reputation
What tanks the score
- Missing or misconfigured SPF/DKIM/DMARC
- Spam trigger words ("free!!!", "guarantee", excessive caps)
- Single image, little text
- Bad link reputation, multiple linked domains
- Cold mailbox + cold list combo
How TexAu helps
Verify lists and dedupe before any send to keep bounce and complaint rates low — the two metrics that influence sender reputation more than message-content scoring does.
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